Beauty is big business. Its global market size is estimated to reach US$716.6 billion (S$986.4 billion) by 2025, according to the marketing research firm Research and Markets. Just to put things in perspective, Singapore’s GDP in 2021 was almost US$370 billion. It is no wonder then that more and more celebrities are dipping their toes into the business of beauty by releasing their own beauty lines. After all, they can always count on their star power and their ardent fans to show some support.
But perhaps, there is a merit to buying celebrity-owned cosmetics and skincare. After all, stars spend way more time compared to the average layperson getting their makeup done and have a greater need to preserve and protect their faces. So their products might actually be game changers, with ingredients, formulas and processes that are unique and different from the traditional beauty brands we’re all too familiar with.
If you’re looking to get on the bandwagon, here are some celebrity beauty lines that you should know about and are able to get your hands on now.
Lady Gaga – Haus Labs
Launched in 2019, Lady Gaga’s Haus Laboratories has undergone a revamp in July 2022. As part of the change, the brand name was tweaked to Haus Labs while the product formulations have also been updated with the use of clean, innovative and pigmented formulas.
Among the new products are the Atomic Shake Lip Lacquer and Hy-Power Pigment Paint. The former is a lipstick that offers a glossy finish that is transfer-proof and mask-proof while the latter are pigment paints that are available in 20 options that can be used on the eyes, lips, cheeks and body.
Haus Beauty is available via its website.
Related article: Haus Labs By Lady Gaga Is Now Available To Shop At Sephora
Fan Bingbing — Fan Beauty Secret
Want to at least attempt to get a 10th of Chinese A-list celebrity Fan Bingbing’s porcelain mien? Us mere mortals could try with Bingbing’s very own beauty line, Fan Beauty Secret. The brand was founded in 2018 and underwent an update in July 2021, as reported by Business of Fashion.
According to Fan’s Instagram, Fan Beauty Secret has products such as the Seagrape Deep Hydrating Cleanser, Seagrape Deep Hydrating Serum, Seagrape Deep Hydrating Moisturizing Cream Mask and Seagrape Deep Hydrating Cleansing Mud Mask. In case you’re curious, sea grapes are said to have hydrating properties and help strengthen the skin barrier.
Check out Fan Beauty Secret’s Weibo for more information.
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Kylie Jenner — Kylie Cosmetics, Kylie Skin and Kylie Baby
Recognised for her signature full pout, Kylie Jenner, the youngest daughter of the Kardashian-Jenner empire, was the first to dive into the beauty world when she launched her famous Kylie Lip Kits in 2014. The kits consisted of matte liquid lipstick and an accompanying lip pencil, and the inspiration behind them stemmed from Kylie’s past insecurities with her lip size. Fast forward five years, the brand has since been renamed Kylie Cosmetics and has expanded its offerings to include lip, brow and coloured cosmetics. Forbes estimated that the company is worth over US$900 million in March 2019 and named her the youngest self-made billionaire (although detractors argue that she comes from a privileged background).
Kylie has since expanded her beauty empire by launching a skincare line, Kylie Skin, and a babycare line, Kylie Baby in June 2020 and September 2021 respectively.
Her products are available via the Kylie Cosmetics website.
Related article: Kylie Jenner Just Relaunched Kylie Cosmetics With All New Products
Rihanna — Fenty Beauty, Fenty Skin and Fenty Perfume
Rihanna set a new standard in the beauty industry when she launched her own beauty label, Fenty Beauty, back in September 2017 with 40 different foundation shades that catered to a diverse range of skin colours that have been long ignored. Since then, Rihanna has added 10 more shades to the Pro Filt’R foundation line and has dropped an accompanying 50 concealer shades. From releasing eight bronzer shades that cater from the fairest to the deepest of skin tones to having models of different skin tones front marketing campaigns, Rihanna’s strong emphasis on inclusivity and quality products has broken boundaries and disrupted the beauty industry, and has led other brands scrambling to keep up.
Rihanna continues to break new ground in the beauty sphere, launching Fenty Skin and Fenty Perfume in July 2020 and August 2021. Fenty Hair is rumoured to be the next drop.
Kim Kardashian West — SKKN By Kim
Fans of the Kardashian-Jenner clan might remember that Kim Kardashian used to have two beauty labels under her – KKW Beauty and KKW Fragrance. However, both of them have since shuttered for rebranding. In the meantime, Kim launched SKKN By Kim. The latest venture focuses on skincare, which has seen a boom thanks to the pandemic and the accompanying rise of self-care.
SKKN By Kim currently has nine products, all of which are housed in minimalist, sustainable packaging that houses the science-backed formulas. The products are Cleanser, Exfoliator, Toner, Hyaluronic Acid Serum, Vitamin C8 Serum, Eye Cream, Face Cream, Oil Drops and Night Oil.
SKKN By Kim is available via its website.
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Miranda Kerr — Kora Organics
The secret to ex-Victoria Secret model Miranda Kerr’s enviable youthful, glowy mien? Her own line, Kora Organics, it seems. The Australian beauty label uses only certified organic ingredients such as its star component the noni fruit oil, that is said to contain high levels of powerful antioxidants and vitamins. The ethos of the brand also parallels Miranda’s own belief in health, nutrition and wellness.
Besides skin care, Kora Organics also has a small range of luminizers for the face and body.
Jennifer Aniston — LolaVie
Jennifer Aniston has always been known for her tresses. Remember the iconic haircut “the Rachel” from her role in the hit series Friends? Since parting ways with hair care label Living Proof in 2012, Jennifer dropped LolaVie at the beginning of 2022 with the Glossing Detangler.
The brand has since launched two other products – Lightweight Hair Oil and Perfecting Leave-in – all of which are formulated with strengthening bamboo essence instead of water. Moreover, LolaVie products are made with clean, efficacious formulas with naturally derived, sustainably-sourced ingredients.
LolaVie is available via its website.
Hailey Bieber — Rhode
Rhode has been a pipedream for the model since 2019 when she tried to file a trademark for Bieber Beauty. After years of learning, researching and perfecting the formula, Hailey Bieber released Rhode in June 2022 to help us achieve her signature “glazed donut” complexion.
Rhode currently has three thoughtfully created products: the Peptide Glazing Fluid that employs hydrating hyaluronic acid and plumping amino acids, the restorative Barrier Restore Cream containing antioxidants and peptides and the luscious Peptide Lip Treatment.
Rhode is available via its website.
Related article: Hailey Bieber’s Rhode Skincare Is Finally Available To Shop
Jennifer Lopez — JLo Beauty
Known for her toned body and ever-glowing skin, JLo Beauty is Jennifer Lopez’s way of making her style of beauty accessible to us. The star ingredient underscoring her skincare formulas is the JLo Beauty Olive Complex derived from olives. The proprietary ingredient is said to be antioxidant-rich and deliver hydration, plump skin and deliver instant, lasting glow.
Products in the line include That Overnight Hustle, which is a chemical exfoliant for the face, and Firm + Flaunt, a body cream that hydrates skin and fades stretch marks skin over time.
JLo Beauty is available via its website.
Jonathan Van Ness — JVN
Queer Eye’s Jonathan Van Ness is another celebrity who has tossed his name into the haircare ring. JVN was born out of the partnership with Amyris, who are the same people behind the skincare label Biossance. As such, the hero ingredient in JVN products is the hemisqualane derived from sugarcane, which is said to repair, protect and smooth the hair from the inside out.
JVN has various lines for different hair types and concerns, ranging from shampoos to styling products.
JVN is available via its website.
- Celebrity Brands
- Fan Beauty Secret
- Fan Bingbing
- Fenty Beauty
- Fenty Perfume
- Fenty Skin
- Hailey Bieber
- Haus Labs
- Jennifer Aniston
- Jennifer Lopez
- JLo Beauty
- Jonathan Van Ness
- Kora Organics
- Kylie Baby
- Kylie Cosmetics
- Kylie Jenner
- Kylie Skin
- Lady Gaga
- Miranda Kerr