When I was eight, there was nothing cooler than being the kid in class who whipped out a 64-color Crayola box during coloring time. The kit was my pride and joy, and I loved the colors, the options, the fun shade names (hi, Purple Mountain’s Majesty!). Come to think of it, playing with crayons is probably what sparked my love of makeup. When I heard Crayola was coming out with an entire beauty collection, it made so much sense.
Today, Crayola Beauty launches exclusively at ASOS.com. It has a whopping 58 pieces (all vegan!) and range from $15 to $40. There are face crayons, lip and cheek crayons, color-changing lip crayons, highlighters, mascaras, palettes, and brushes. True to the brand’s DNA, the colors are highly pigmented and the options are (pretty much) endless with a grand total of 95 (!) shades.
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The packaging is nostalgic, with multi-use face crayons (below) shaped just like regular crayons and trio packs in that familiar yellow and green box. All of the color names—Fuzzy Wuzzy, a dusty rose, Tumbleweed, a cool beige, Outer Space, a metallic slate blue—are taken from shades of actual Crayola crayons.
Crayola Color Crayon Trio in Mermaid and Safari, $29/each; asos.com SHOP NOW