Emma Watson Directs Herself In The Prada Paradoxe Fragrance Campaign

Emma Watson is a woman of many talents: actor, fashion plate, activist, wizard. And now, she can add a new title to the list: director.

The multifaceted star was just announced as the new face of Prada's latest fragrance, Paradoxe. But not only is Watson the star of the campaign, she is also its director, writer, and narrator.

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"For her involvement in the Prada Paradoxe campaign, Emma Watson made a single request—to direct the film herself," the brand said in a press release. "Watson's directorial debut is an empowered celebration of what it means to be a living paradox. She breaks the mold of the muse to be both in front of and behind the lens, writing her own script and narrating her story, redefining codes to represent her most authentic self."

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The fragrance, which is housed in a triangular bottle inspired by the label's iconic logo, is described as multidimensional with a white floral bouquet. It features notes of neroli and jasmine, along with an amber note called Ambrofix™ (typically used in more masculine scents) and Serenolide™, "a new and revolutionary musk molecule" that dries down to "a second-skin experience."

Those familiar with Watson's values know that sustainability is hugely important to her. Prada Paradoxe is refillable, with a 100-milliliter/3.4-fluid-ounce refill available for $125. "Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions," Watson said. "It's a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant."

Find out more about Prada Paradoxe here.

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