
Loosely defined, contouring is an outline bounding the shape of something else. In beauty, we’re most familiar with the term in the context of using makeup to perform optical illusions on our faces—defining the cheekbones, jawline, and nose. (Merci beaucoup, Kim Kardashian.) But it’s 2015 and regular contouring is so last year. Now there’s a new canvas for contouring: our hair. Yes—we can quite literally sculpt our faces thanks to meticulously placed highlights and lowlights.
We chatted with one of the pioneers of the trend, Marc Trinder, a UK-based stylist and art director at Charles Worthington, to decode the hair contouring technique.
“By using light and dark tones to create shadow and depth on the face, as well as applying color in specific areas of the hair, you can completely alter either an entire face shape or specific areas,” explains Trinder.
While it is, in fact, quite similar to facial contouring, it takes the tailor-made approach even further. “It’s completely bespoke to each individual,” says Trinder. “We experiment with different colour for different face shapes to see what tones might elongate or create a more oval shape on the chin, for example.”
To contour your visage to perfection at your next colour appointment, here’s a breakdown of what to ask for according to your face shape.
ROUND FACES
Round faces generally have strong bone structure, so light tones are applied around the hairline, from ear to ear, while darker tones are painted underneath the ears and lower ends of the hair. The former brightens and elongates the face, while the latter gives the facial shape more of a point.

OVAL FACES
Consider the oval face a one-size-fits-all as it not only suits most styles and colours—it’s basically the perfect shape for hair contouring. To accentuate it even more, always look to add depth with colour, thick texture, and shine.

OBLONG FACES
Deeper tones are applied to the root along the part and micro-highlight pieces are threaded from above the ears to the ends of the hair, creating an angular and slimming effect on the face.

SQUARE FACES
Square-shaped faces have wider facial features, so multi-tonal layers of light and dark are applied to the corners of the face and around the jawline and temples, which softens lines and add more depth.

HEART FACES
The heart shape is kind of like an inverted triangle, with the face tapering towards the chin. To create a more ovular shape, lighter pieces are woven around the jawline and ears to soften the bottom half of the face.

From: HarpersBazaar.com