Look out Glossier and Anastasia Beverley Hills, Fenty Beauty is coming for the brow product crown.
Just a week after announcing the launch of a new hydrating foundation, Rihanna has revealed that Fenty Beauty will be expanding its range of products to include a brand new category – brows.
“I was not going to come all the way to Las Vegas empty handed,” the singer and entrepreneur told the crowd at the Sephora Store Leasership Conference in Vegas, as captured on Twitter. “We are going to give you an exclusive sneak peak of the very next product coming out.”
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Rihanna surprised the Sephora Store Leasership Conference in Vegas and gave them a sneak peak of a product dropping 8/23! pic.twitter.com/VHxypTloxQ
— christelle. (@fentibetter) August 8, 2019
That product is a brow pencil – the Ultra Fine Pencil, available in an inclusive 14 shades, including, by the looks of unconfirmed imagery, an array of browns, an auburn shade for redheads and one for those with grey hair too.
Trend-forecasting account Trendmood appeared to confirm the news with a further insight that the new brow product looks set to be a thin-nibbed crayon for a precise yet natural-looking finish.
#SneakPeeks 👀👀 🚨Here is what’s coming next! By @FentyBeauty 🖤 NEW Products 🙀😍👀 this time for our #BROWS ! Say hello to Ultra Fine #BrowPencil & Styler in 14!!! Different shades Online ➡️ AUGUST 23RD @Sephora 📸 @fentibetter pic.twitter.com/jOPW1vPJu6
— Trendmood (@Trendmood) August 8, 2019
There’s no word yet when the new launch will be available in the UK (and Fenty Beauty is yet to officially announce the launch), but it’s rumoured to be available in the USA on the 23rd August.
Hopefully we won’t have too long to wait until we can attempt Rihanna-approved brow perfection.
This article originally appeared on Harper’s BAZAAR UK.
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