As one of Forbes‘ ‘top fashion influencers’, Chiara Ferragni has guided our style choices since 2009, with her award-winning blog, The Blonde Salad. Now, she is expanding her reach into the beauty world, as the first global muse for Lancôme to co-design a make-up collection. Bazaar spoke to the influencer and stylist to discover what beauty means to her and why now was the perfect time to break into the industry.
“It’s always been a dream of mine to work more in the beauty industry and whenever I post about beauty, people go crazy because they are so interested in all the products that I use”, says Ferragni. “But, I think the meaning of beauty has evolved so much in the past few years. With the evolution of social media, beauty is no longer one thing. You don’t have to be one size, or one colour or have particular features. People from all over the world can be represented and it’s much more about who you are than just your appearance. It’s about feeling good about yourself and being the best version of you. Self-love really is the beginning of all love. That’s a powerful message that I didn’t have growing up.”
“I feel like make-up can be a tool for building that self-confidence”, Ferragni continues. “It can make you feel better about yourself and when that happens you have a different attitude and approach to the world. It’s like when you buy a particular lipstick and you look at yourself in the mirror and think, ‘yes, I look good’. That good energy transforms your day and changes how you appear to the world. Everyone is different in how they wear make-up and fashion but the trick is to find something that works for you. I personally feel confident when I have glowy skin so I love to wear highlighter and golden eyeshadow.”
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Ferragni’s goal was to create products that mirrored this feeling of inclusivity and transformation. The result is the Lancôme x Chiara Ferragni capsule collection, a range of eight products designed specifically to give you a natural-looking lit-from-within glow whatever your skin-tone or make-up preference.
The range contains three new shades of Lancôme’s best-selling L’Absolu Mademoiselle Shine and L’Absolu Lacquer lipsticks in a nude shade “to add fullness to the lips” and red and pink shades exactly like those that Ferragni wears on the red carpet.