Miss Dior 1947
The original Miss Dior created in 1947

First created in honour of couturier Christian Dior’s younger sister, Catherine, the Miss Dior scent has a distinct chypre character, and has undergone several modern reinterpretations since it was introduced in 1947.

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Miss Dior
Miss Dior, encased in an exquisite silk-lined box

This year sees an update by Dior’s Perfumer-Creator, François Demachy, to coincide with the scent’s and the House’s 70th anniversary. Paying homage to love, Demachy stayed true to the Miss Dior spirit as he “sculpted its floral facets, emphasising the power of its roses in order to make it sensual and suggestive”.

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may rose miss dior
The may rose is one of Miss Dior’s signature notes

To give it a modern and exuberant touch, he also eliminated dark, earthy accents. The result? A spirited floral eau composed of sparkling notes of juicy citrus fruits, sensual roses from Grasse and Turkey, and a jolt of sass, thanks to pink peppercorn and rosewood. Simply divine!

Miss Dior
Miss Dior EDP, $240 for 100ml, Dior

Naturally, Natalie Portman looks resplendent in the ad campaign, dressed in an intricately embellished couture dress.

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Photo: Courtesy of Dior

And in the video campaign, she plays the role of a woman who risks it all in the name of love. Watch the full Miss Dior film here: