Prada is launching La Femme Prada and L’Homme Prada, its first ever corresponding fragrances for women and men, respectively. The brand is also ringing in accompanying star-studded ads, featuring Mia Wasikowska and Mia Goth for Femme, and Ansel Elgort and Dane DeHaan for Homme. The campaign stars evoke dark sophistication and a hint of mystery in the new images and video, shot by Steven Meisel and premiering exclusively on Bazaar.com below.
As for the fragrances themselves, La Femme Prada boasts floral notes while L’Homme Prada gives off hints of amber and Iris.
In her first interview about Prada fragrances, Miuccia Prada explains that what daunted her the most about creating fragrances was the advertising aspect.
“To define it in such a way is really difficult. In fashion, it is about this person, somebody who might change and who you can change very often. But with perfume you have to give the impression of a whole world. And that is nearly impossible,” she said.
However, the idea behind La Femme Prada and L’Homme Prada, which revolves around multi-faceted identities, posed the perfect campaign solution:
“So we have two actresses and actors that play three or four roles each. Ideally, this is the main concept: that there isn’t a single icon representing the dream of a woman or a man,” she added. “It is actually the opposite, that these people represent the reality, the differences and so on.”
Watch an exclusive look at the Prada fragrance campaign:
From: Harper’s BAZAAR US