If we could picture happiness in a bottle, it would probably be Gucci's newest fragrance creation — Gucci Flora Gorgeous Jasmine Eau De Parfum. Fronted by multi-platinum recording artist and songwriter Miley Cyrus, the campaign is fuelled by pop references, catchy music, fluffy animals, loads of floral blooms and an anime version of Miley herself.
True To Yourself
The campaign video presents a joyful dreamscape bustling with imagination but the true magic of Gucci Flora Gorgeous Jasmine is to bring this optimism and elation to life. Miley embodies the self-expression, optimism and authenticity of the fragrance, encouraging everyone to embrace their true self and leading life with enthusiasm and cheer — like we said, happiness in a bottle!
Smells like joy
The Grandiflorum Jasmine takes centre-stage in the composition. Blended by master perfumer Alberto Morillas, the precious flower joins base notes of sandalwood and benzoin to create a soothing warmth. Then, refreshing Mandarin essence and magnolia accord uplift and infuse the scent with joyfulness, lending the wearer a burst of energy.
Like the Gucci Flora Gorgeous Gardenia, the Gucci Flora Gorgeous Jasmine takes on a similar bottle design, but dressed in turquoise. The floral pattern, conceived by Gucci's Creative Director Alessandro Michele, lends the flacon a mystical touch.
Basking in florals
To extend the story of joy and florals, Gucci Beauty welcomes a limited edition duo inspired by the Gucci Flora Gorgeous Jasmine. The Palette Beauté Des Yeux Gorgeous Flora ($230) includes 12 shades of neutrals, blues, pinks and plum to reflect the colours of nature with all its flora and fauna. The dazzling shades come in satin, matte and metallic textures in pigmented shades that blend to create endless possibilities.
Rounding off this floral fantasy is the Rouge De Beauté Brillant Flora, a lip care and colour hybrid which infuses lips with a hydrating blend of black rose and peony oils, jojoba seed oil, karité butter and hyaluronic acid to plump and soften the pout. The shade, 208 They Met in Argentina, is a warm rosewood tone that warms and brightens the complexion.
The Gucci Flora Gorgeous Jasmin Eau de Parfum retails at $145 for 30ml; $180 for 50ml and $245 for 100ml and are available at Takashimaya, TANGS at Tang Plaza, Tangs Vivo City, Metro Paragon, BHG Bugis, islandwide Sephora and Sephora online. The Gucci Palette Beauté Des Yeux Gorgeous Flora and Rouge De Beauté Brillant Flora are available at Takashimaya, TANGS at Tang Plaza, BHG Bugis, Sephora (ION, Westgate, Nex, MBS) and Sephora online.