Finally, a foundation that keeps up with you. Gucci Beauty has added a new foundation to their repertoire of complexion-perfecting makeup — Éternité de Beauté. This 24-hour, no-transfer foundation delivers full coverage in just one drop, with a luminous and comfortable matte finish that feels weightless on your skin.

Éternité de Beauté redefines matte foundation with four key features. Its high-skin affinity powders, coated pigments, and proprietary polymer technology make it transfer-proof and provide a 24-hour lasting power that helps to achieve even coverage that stays fresh all day. The pigment-concentrated foundation’s flexible formula spreads and blends perfectly with the skin, and a single pump allows for full coverage.

This foundation’s lightweight texture feels breathable while providing a second-skin effect. It contains Hyaluronic Acid and Black Rose Oil, which deeply soothe and hydrate the skin.

Ideal for Singapore’s hot and humid weather, the Éternité de Beauté foundation is also formulated with Bamboo Powder, which helps to control shine and instantly minimises the appearance of pores, giving the skin a luminous, matte finish with oil control. To cap it all off, it also protects the skin from the sun with its SPF 15 rating.

The full matte complexion ritual

The Éternité de Beauté foundation is formulated to complete the Gucci Beauty matte face routine that takes you from day-to-night. Start off with with Sérum De Beauté Fluide Matifiant or Sérum De Beauté Fluide Soyeux to prime the skin and create a perfect canvas. Then apply the Éternité de Beauté foundation for a unified complexion and use Poudre De Beauté Mat Naturel to set and perfect. To complete this complexion routine, apply Poudre De Beauté Éclat Soleil over contours to warm up the look, or Blush De Beauté for a touch of color on the eyes and cheeks.

One for everyone

The Éternité de Beauté foundation debuts in 25 shades, each covering a range of four undertones — cool, neutral, warm, and olive. The sleek, opaque glass bottle mirrors the same matte finish of the foundation within, with an ivory cap and a gold-toned Gucci logo, making it both elegant and functional.

With the Éternité de Beauté foundation, Gucci Beauty brings innovation and high-quality ingredients to create a foundation that is long-lasting, transfer-proof, and provides full coverage in just one drop. The foundation’s range of shades and its blendable and flexible formula make it suitable for all skin types. Add this to your makeup routine for a flawless look that lasts all day.

Discover the beauty of Éternité de Beauté foundation for yourself with a shade-matching service at all Gucci Beauty Boutiques (ION Orchard, Raffles City* and Gucci Beauty counters (Takashimaya, BHG Bugis, Tangs @ Tang Plaza) and bring home a foundation sample to try at your convenience. Complete your makeup routine with flash makeover services available at all Gucci Beauty Boutiques.

Gucci Beauty’s Éternité de Beauté ($105), is available at Gucci Beauty Boutiques, selected Sephora stores and

*Opening on 31 March.