Cool, charming and charismatic… every girl secretly aspires to be that “It” girl whose magnetic aura turns heads in an instant and whom everyone wants to be—or be with.

The good news is, you don’t have to be a celebrity, model or influencer to make a swanky splash in your world. All you need to do is just be your authentic self!

Of course, having the right elements in hand (or on your body) never hurts either—and by that, we are not just talking about stylish outfits, but the invigorating new fragrance from Italian fashion house Gucci’s exotic garden of scents: Gucci Bloom Eau de Toilette (EDT).

After all, a well-formulated perfume not only has the power to boost your mood and confidence, but it can also leave a formidable first impression wherever you go.

Blooming with life

Bloom Eau de Toilette, $117 for 30ml; $147 for 50ml; and $198 for 100ml, Gucci

Based on the original signature Bloom Eau de Parfum which is characterised by an aromatic bouquet of Jasmine Bud extract, Tuberose and Rangoon Creeper, the newest Gucci Bloom EDT is reimagined in a lighter and more luminous concoction while staying true to its original ingredients.

First blended by master perfumer Alberto Morillas under the leadership of Gucci’s creative director Alessandro Michele, the formula was born from the idea of absolute authenticity and the belief that every woman should be liberated to courageously flourish as her truest self—a cherished concept that remains unchanged to this day.

Empowered to achieve

The Gucci Bloom campaign features the charismatic and charming Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave.

Designed for women who are unafraid to embrace their inner goddess and proudly bloom as their authentic selves (as the name aptly suggests), the Gucci Bloom EDT is a deliciously captivating scent that is a force to be reckoned with.

As you drape yourself in the alluring aroma of delicate honeyed sweetness with green citrus facet, discover the delight of being awakened by the sense of a thriving garden filled with an abundance of flowers. This new scent engulfs you with whiffs of vivaciousness that not only makes you feel as fresh as the morning dew, but also empowers you to leap over hurdles and conquer the challenges of each day with renewed strength and vitality.

Exude your personality with every spritz

True to the brand’s belief in embracing growth and transformation, Gucci has also reinvented the original Gucci Bloom bottle design, introducing a new subtly paler pink tone in its frosted square-shaped glass bottle that features the Toilet de Jouy Herbarium House print of leaves, cherry branches and flowers.

With Gucci Bloom EDT, a little goes a long way. For the modern girl who wants to take life by the reins, let this fine fragrance help you blossom into your own style and truly bloom into the “It” girl that you were meant to be.

The Gucci Bloom Perfume collection includes the Gucci Bloom Eau de Parfum, Gucci Bloom Profumo Di Fiori and the Gucci Bloom Ambrosia Di Fiori.

Gucci Bloom Eau de Toilette fragrance ($117 for 30ml; $147 for 50ml; and $198 for 100ml) is available at Sephora stores and Gucci Beauty counters at Takashimaya, Tangs, BHG and Metro.

Experience Gucci Bloom EDT for yourself and receive a complimentary sample when you visit the pop-up stores at the following dates and location:

  • 21 April to 11 May: Sephora ION Orchard
  • 3 to 16 June: TANGS at Tang Place
  • 10 to 23 June: Metro Paragon ‘O’ Lobby

Brought to you by Gucci Bloom EDT