By Harper's BAZAAR Singapore - published
Model and content creator Aimee Cheng-Bradshaw is no stranger to the demands of heat styling and long shoot days, but she’s learnt that a truly great hair day begins at the root.
“Healthy hair starts with a healthy scalp. It’s the foundation,” she says. That guiding belief led her to try the Shiseido Professional Sublimic Adenovital treatment at Hairstuff Salon—a salon-exclusive ritual designed to revitalise thinning hair and improve volume from within.
“I go through a lot of heat styling for shoots, often with very little time in between to let my hair recover,” she shares. “Because my hair is quite fine and living in humid Singapore, it’s really hard to maintain volume. My hair tends to look limp and flat.”
That’s where Sublimic Adenovital comes in. Developed by Shiseido Professional, this innovative hair care line targets the scalp, roots and hair strands with advanced bioscience technology.
Whether you’re experiencing early signs of hair changes, seeking to enhance hair strength, resilience and volume, or are concerned with thinning hair or hair loss, Sublimic Adenovital addresses multiple ageing concerns of both the hair and scalp, with strength renewed from the core.
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After the Shiseido Professional Sublimic Adenovital treatment at Hairstuff Salon, model Aimee Cheng-Bradshaw noticed that her scalp felt clearer and her hair more buoyant.
Using Shiseido Professional’s proprietary Hair Powerising System, it delivers comprehensive care from three directions – hair, scalp and roots—for hair that is strong, resilient and full of volume.
The formula strengthens each individual strand from the inside out, resulting in added volume and a lively bounce starting at the roots. By correcting your hair’s ageing-related waviness, it also enhances shine.
It helps to repair and smoothen uneven surfaces of ageing hair and coats each strand, restoring its youthful lustre. The formula also deeply hydrates the scalp and creates optimal conditions for healthy and vibrant hair growth.
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From the salon to your daily hair care ritual
For Cheng-Bradshaw, the Sublimic Adenovital treatment experience delivered on all fronts.
“It was so soothing. Such a relaxing experience. I especially loved the scalp massage; it felt like it really boosted blood circulation and just melted away all the tension,” she recalls.
“After the treatment, my scalp felt so much clearer, and my hair softer and more voluminous. The build-up I had before was completely gone.”
Formulated with advanced technology, the Sublimic Adenovital Scalp Power Shot helps to enhance hair strength and density, for hair that looks fuller and healthier.
And the benefits don’t stop at the salon.
The Sublimic Adenovital homecare range extends that ritual into your daily routine, with a customised approach based on individual hair concerns, as well as specific hair and scalp conditions.
Each product helps you achieve voluminous hair with improved strength and resilience:
- Adenovital Shampoo for Thinning Hair is a mild shampoo that gently cleanses both hair and scalp, while the Adenovital Scalp Treatment for Thinning Hair nourishes the scalp and strengthens hair from the roots.
- Adenovital Hair Treatment for Thinning Hair is a restorative treatment that repairs damage and controls waviness, while the lightweight Adenovital Volume Serum for Thinning Hair enhances volume while supporting scalp and hair health.
- Adenovital Hair Mask for Thinning Hair is an intensive treatment recommended to be used once or twice a week, as it infuses beauty ingredients deep into the hair shaft to repair damage and boost hair’s strength, resilience and volume.
- The hero product in this range is the Adenovital Scalp Power Shot. This concentrated scalp essence penetrates deep into the scalp’s layers, delivering targeted care at the roots, strands and the very core of scalp vitality.
How to apply the Adenovital Scalp Power Shot: With towel-dried hair, place the precision nozzle directly on your scalp. Dispense one pump at a time to about 15 targeted areas. Using your fingertips, gently massage the serum into your scalp.
Use twice daily—in the morning and at night— for best results.
Over time, the formula strengthens both the scalp and hair strands, helping you reclaim that plush, voluminous look often reserved for editorial shoots.
Explore the Shiseido Professional Sublimic Adenovital range at selected salons and online via Lazada.
This article originally appeared in Her World.