Here’s How To Shop Runway Beauty Looks Hot Off Paris Fashion Week
Set your alarms for the L’Oréal Paris Super Brand Day on Lazada
The L’Oreal Paris Super Brand Day sale on Lazada.
Lazada - L’Oréal Paris Super Brand Day - Paris Fashion Week September October 2019 - harper's bazaar singapore
There’s a reason why the saying goes, “We’ll always have Paris”—because, to be honest, when has haute fashion, beauty, art and culture ever disappointed anyone? Bringing all of the fabulous flair surrounding Paris Fashion Week directly to beauty lovers across the region, L’Oréal Paris has partnered with Lazada to launch the L’Oréal Paris Super Brand Day sale.
You Saw It On The Runway, Now Shop It
Thanks to Lazada’s official L'Oréal Paris store, you can get first dibs on the hottest makeup products that have been used to create the trending looks seen on the runways of the Le Défilé L'Oréal Paris runway show—yes, the one that happened over the weekend, featuring the likes of Eva Longoria, Camila Cabello, Doutzen Kroes, Soo Joo, Helen Mirren and more.
Related article: L’Oréal Paris And Karl Lagerfeld Launch A Makeup Line
The 4-Step Shopping Process on LazMall
Lazada - L’Oréal Paris Super Brand Day - Paris Fashion Week September October 2019 - harper's bazaar singapore
Try It Before You Buy It
Like what you see but not sure if the products work on your skin tone? Don’t worry, with the Augmented Reality “Magic Mirror” technology, you can try on different shades of lipstick on a live image of yourself to find the perfect ones to add to cart. You can even take a picture and share it with your friends!
New Karl Lagerfeld x L’Oréal Paris
In addition, you’ll also be able to catch the livestream of the unboxing of the new Karl Lagerfeld x L’Oréal Paris makeup, which will be available exclusively on Lazada in Malaysia, Thailand and the Philippines as well.
Related article: The Best Street Style From Paris Fashion Week Spring/Summer 2020
Lazada in Paris
To celebrate the L’Oréal Paris Super Brand Day, Lazada’s mascot, Lazzie, will be out and about on the streets of Paris for a major shopping spree. Here, the adorable Lazzie is all dressed up in a tuxedo to stock up on the most coveted beauty products at the L’Oreal’s flagship beauty store.
Lazada's Lazzie in a L’Oréal store in Paris.
Lazada - L’Oréal Paris Super Brand Day - Paris Fashion Week September October 2019 - harper's bazaar singapore
Related article: The 15 Best Sulfate-Free Shampoos To Save Your Hair