michelle phan, youtube, sk-II, beauty bound asia
Photo: Courtesy of SK-II

Have you always been good with your brushes and wands, or know the pros and cons of lipsticks versus lip gloss? Well, then you could very well be the next Michelle Phan—with some help from SK-II that is. The luxury skincare brand is looking for the next top beauty creator through its initiative, Beauty Bound Asia. It will see contestants performing time-based challenges, and receiving mentorship and attending workshops held by industry experts, as well as some of the world’s most highly recognisable beauty influencers. Partnering with YouTube, stars such as Phan, Sasaki Asahi and Calary Girl will be involved in this initiative as coaches and will be providing mentoring for the Beauty Bound Asia finalists.

“SK-II recognizes the fast paced landscape of modern beauty and the growing importance of digital beauty influencers,” said Seth Sandeep, Chief Marketing Officer, SK-II Global. “As part of our brand’s #changedestiny philosophy, we’re proud to be part of this opportunity to support, empower and grow the creator community further, and authentically engage with the next generation of beauty experts.”

In case you’re wondering, Beauty Bound Asia will be open to all legal residents of Tokyo, Seoul, Osaka, Taipei, Hong Kong, Manila, Bangkok, Kuala Lumpur, Singapore, Jakarta, and Sydney. Registration closes on 25 August 2015, so do head over to their website to find out more information.

Text by Pakkee