Jelly Makeup
Photo: Getty

In the world of makeup, you’re usually #teamcream or #teampowder, depending on your skin type. Unless, of course, you have normal skin and can get away with either. That said, there’s a new category in town that might just be for everyone—and its name is jelly makeup.

As its name suggests, jelly makeup has a jellylike texture that is bouncy to touch and usually has a cooling sensation when applied. Before you scoff and write it off as yet another trend that will die off eventually, let us convince you otherwise. Jelly makeup is actually really useful and is a great addition to your dressing table.

Not only is it easy to use with high colour payoff that’s incredibly blendable, it is also really versatile, and can be used with your existing creams and powders. If the rise of jelly makeup product launches is anything to go by, it’s safe to say that it’s one of the biggest beauty trends of this year.

Click through to see our favorite products:

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