Photo: Getty

Rising star Kaia Gerber just made another huge stake in the modelling world. The 15-year-old was just named the face of Marc Jacobs Beauty, the brand announced on Instagram today, marking the cool teen’s first beauty campaign.

Gerber, Cindy Crawford’s daughter and spitting image, can add her stint with Jacobs to her growing impressive list of campaigns, which includes Chrome Hearts, Alexander Wang and Miu Miu.

Within the past year she’s also landed her first solo magazine cover, plus a few other editorial appearances in LOVE and CR Fashion Book, to name a few. It’s no wonder she’s been named “Breakthrough Model of the Year” the Daily Front Row Fashion Awards. She’ll be receiving the honour tonight, fittingly presented by Marc Jacobs.

The photos the beauty brand shared on Instagram lend a sneak peek to its bold impending campaign. Gerber sports crimped red hair, dramatic teal eyeliner and mixed, coloured animal prints for a throwback ’80s vibe, but she still gives the shoot a modern feel.

“I’m obsessed with his beauty products, and like everything else he does, Marc Jacobs Beauty makes you feel feminine and playful,” the fresh-faced model said.

From: Harper’s BAZAAR US