Kim Kardashian Reportedly Makes $1 Million A Minute From Perfume Sales

Without paying for advertising

Kim Kardashian

Photo: Getty

Kim Kardashian released her newest KKW Fragrance collection on Tuesday this week, and within the first five minutes of the perfumes going on sale the brand was reportedly making $1 million a minute.

Related article: Here’s How Much Every Member of the Kardashian-Jenner Family Is Worth

According to TMZ, the three Kimoji-inspired scents, priced at $45 (about £35) each, made $5 million (about £3.8 million) in just five minutes. And that’s without any spend on traditional advertising.

The perfumes – Vibes, Peachy, and Cherry – were previewed at a pop-up in California, before being sold exclusively via Kardashian’s website, kkwfragrance.com. Naturally, the promotion was purely digital too.

As the ultimate influencer, Kardashian used Instagram to build hype around the launch, and gifted samples to her famous friends and family.

Related article: Fendi’s Comeback Proves That The Power Of The Influencer Is Stronger Than Ever

@kimkardashian #cutefruit thank you for having me on your send to list! So fun!

A post shared by Drew Barrymore (@drewbarrymore) on

The news comes in the wake of Kardashian’s sister Kylie Jenner becoming the youngest ever billionaire, thanks to her company Kylie Cosmetics. Further proof of the big business of internet-led beauty comes via the valuation of Pat McGrath Labs surpassing that of Kylie Cosmetics – both young brands that, like Kardashian’s, have clearly paid off for breaking the traditional beauty business rules.

Related article: Forbes Called Kylie Jenner A ‘Self-Made’ Billionaire, And Twitter Has Concerns

This article originally appeared on Harper’s BAZAAR UK 
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