Korean Beauty Star Irene Kim Signs With Estée Lauder

The rainbow-haired It girl, joins the esteemed Estée Lauder family.

Irene-Kim-vogue-14jul15-pr_b

Irene Kim, the Global Beauty Contributor for Estée Lauder

If you’re one of Irene Kim’s super fans, you’re already obsessed with the Korean beauty guru, whose YouTube tutorials help you try to achieve her perfect natural makeup look and glossy, tousled hair. And now, the whole world is about to fall in love with the Internet sensation: She’s recently been named the Global Beauty Contributor for Estée Lauder, joining Kendall Jenner in those gorgeous makeup ads.

As if her huge Instagram following (561k and counting!) isn’t big enough already, her pastel-streaked tresses, quirky personality and modern outlook on beauty is sure to win her even more fans. “Beauty is confidence and how you carry yourself,” she told Estée Lauder Edit. “It’s really about finding something you love and making it your own…The idea of beauty now is how you define it—social media has truly made beauty about individuality and discovering what works best for you.”

If the teaser video below is any indication, we’re definitely excited for what’s to come!

More From

Beauty