Update, 16/5: Korean makeup brand HERA has finally arrived in Singapore! Located at Takashimaya Department Store Level 1, the brand’s first counter draws on the brand’s sleek, sophisticated DNA in tones of black, purple and white. It currently carries the full range of makeup, skincare and the Homme line as well. If you want to try out the makeup products before trying them, there are also makeup studios for customers to test their favourite picks, while HERA’s beauty advisors will also be on hand to advise customers on products that are best suited to their skin type at a dedicated skincare consultation area. If you’re looking to experience the Korean brand for yourself, don’t forget to stop by Takashimaya!
Original Post, 19/1: If you stop a random Seoulite on the street and ask them what they think the most fashionable makeup brand in Korea is, chances are they’ll tell you it’s HERA. The luxury makeup and skincare brand has roots that are intertwined with the fashion industry in Korea: It has been the title sponsor of Seoul Fashion Week since 2015, and it is the favoured makeup brand used by Korea’s most fashionable actors and actresses (Gianna Jun, anyone?).
And now, the Korean makeup brand is setting its sights for Singapore in 2018. The brand just announced its entry into our island city starting with a 165 square foot space within Takashimaya Department Store. It will have the brand’s full selection of makeup and skincare, as well as the Homme line.
“We are very excited to launch HERA in Singapore as our first market in South East Asia,” says Robin Na, Managing Director of Amorepacific ASEAN region. “HERA’s image as a trendy and fashionable beauty brand resonates well with Singaporean consumers, and we hope our customers in Singapore will be delighted to welcome a Korean luxury makeup brand.”
HERA’s first counter is set to open at Takashimaya Department Store in April 2018.
Hello, Singapore. From Seoul, with love. HERA, the beauty essential of the modern woman who is effortlessly urban feminine, is coming to your shores. #seoulista #herasg
Posted by HERA Singapore on Thursday, 18 January 2018