kylie jenner
Photo: Instagram

Look out Kardashian Beauty, Kylie Cosmetics is coming for you.

The youngest entrepreneur of the Kardashian Jenner family is moving full steam ahead with her soon-to-be beauty empire. After releasing two wildly successful collections of her permanently sold out Lip Kits, Kylie Jenner has the next phase of her flourishing brand centred in the cross hairs: more makeup. Last month, the reality star listed ‘expanding her makeup line’ on her website as one of the things she’s looking forward to in 2016—and unlike our New Year’s resolutions, Jenner’s is already well underway.

kylie jenner

Just before the Valentine’s Day edition of her coveted matte lipstick + lip liner duos launched—which introduced three new colours: Posie K (rosy pink), Mary Jo K (red), and Koko K (bubblegum pink)—the URL changed to, and all the related social media accounts were updated accordingly. Kylie Cosmetics is officially a thing now.

As the site explains: “After Kylie revealed the Kylie Lip Kit to the world, her fans wanted more. Kylie Cosmetics is Kylie Jenner’s new launchpad for sharing her best kept beauty secrets to her fans. Kylie is currently working in the Kylie Cosmetics Lab on a handful of new, top secret products she’s creating to help give you that perfect ‘Kylie look’.”

We’re predicting contour palettes and false eyelashes and nail lacquers to come. After all, what’s the “perfect ‘Kylie look'” without her signature bronzed glow, lush lashes and coffin-shaped klaws?

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From: Harper’s BAZAAR US