La Prairie launches Cellular Radiance Perfecting Fluide Pure Gold
Photo: Courtesy of La Prairie

They say Cleopatra used to sleep with a gold face mask for her infamous glowing and radiating skin. While Cleopatra probably had several kings and queens gifting her all the gold in the world, most of us today don’t have such luxury. Yet.

The team at La Prairie have added a new product to their Radiance Collection, the Cellular Radiance Perfecting Fluide Pure Gold. Enriched with pure gold, this Perfecting Fluide boosts collagen production to ensure that your skincare routine goes beyond skin-deep. It even bathes your skin in a pure gold powder, for a golden hour glow that lasts all day.

The fable of King Midas (you know, the one who turned anything he touched into gold) warned against the relentless pursuit of riches. But with all the benefits this Perfecting Fluide provides, we can’t see how having just a bit of that Midas Touch could do us any harm!

By Tanvi Rajvanshi