A discerning woman appreciates luxury and timelessness; she knows the importance of investing in wardrobe staples that stand the test of time. Naturally, the same goes for her skincare routine. “The modern woman is sophisticated, highly educated and in-the-know. To her, skincare is an investment for the future,” says Greg Prodromides, Chief Marketing Offier, Global Marketing, La Prairie.
Thanks to the ease of access to information in this digital age, the hunt for results-driven and sensorial skincare to maintain the skin health’s and youthfulness is no mere afterthought. “Women are active on social media, they are very aware and savvy,” Prodromides explains. “More than instant results and long-term benefits, women want to be able to connect with what the brand stands for. They expect a serious skincare partner.”
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And this is where La Prairie comes in. Known for its technological excellence and savoir-faire in creating exquisite skincare formulas, the brand continues to offer an experience like no other, thanks to the much-lauded formulas produced under the supervision of La Prairie’s Director of Innovation, Dr Daniel Stangl. “We want to promise women more time; to feel beautiful and to be their true selves,” says Dr Stangl. He adds that the brand’s efficacious formulas provide a streamlined approach to skincare so women are not bogged down by fussy steps.
This latter fact alone should be enough to convince any woman of today who could do without cumbersome skincare steps. What she wants is perfect skin with minimal fuss. But what exactly does that mean to Singaporean women? According to Dr Lum Yang Xi, medical director at IDS Clinic, women here equate flawless skin to a complexion that is bright and naturally radiant, free of enlarged pores and blemishes, as well as premature wrinkles. “When women talk about brightening, they often refer to achieving a from-within glow,” she says. Which explains why skincare products—brightening ones included—with multiple benefits are so highly sought by women the world over.
Take the new La Prairie White Caviar Illuminating Pearl Infusion, for example. The result of over two years of research, it is a powerful concentrate that combats a range of skin woes like melanin overproduction, inflammation and exposure to pollution in order to correct discolourations. Suspended in a clear gel, its tiny iridescent pearls hold a carefully calibrated blend of active ingredients: Ultra-rare golden caviar extract nourishes the skin and strengthens its protective barrier; vitamin C breaks up dark spots, while polysaccharides (which make up the shell of the pearls) form a protective film that allows active ingredients to penetrate and keeps pollutant particles out.
But the ingredient that makes La Prairie’s latest launch stand out from the rest is Diglucosyl Gallic Acid (DGA). The advanced ingredient suppresses cell receptors for a three-prong effect: It reduces skin redness caused by irritations by limiting how much your facial blood vessels dilate; it minimises the synthesis of melanin and it also minimises the transfer of melanin between skin cells. The result? Existing spots are less visible, redness is reduced and a grey-tinged dullness gives way to a lit-from-within glow. Furthermore, unlike traditional spot-busting ingredients that could potentially irritate the skin, DGA is first converted into a skin-friendly compound by the micro-fauna found on your skin before it penetrates into your skin cells.
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So what essentially happens with each pump of the White Caviar Illuminating Pearl Infusion is that the pearls are crushed to release this potent cocktail of ingredients for an inside-out brightening action.
Just as a woman counts on the LBD to take her through various occasions, La Prairie’s White Caviar Illuminating Pearl Infusion is a season-proof plan for her skin, so she’s always ready to put her best face forward, come rain or shine. If that isn’t a worthy investment for the future, I don’t know what else is.
By Joyce Cheo