Jeanette Aw Lancome Genifique Youth Activating Serum Microbiome Singapore
Jeanette Aw for Lancôme’s all-new Advanced Génifique Youth-Activating Serum

The beauty world is full of innovations and discoveries, consistently churning out the new and next product to solve myriad concerns. But amongst the shelves of coveted solutions, there are but a few that prove truly supreme—those are the ones that achieve cult-classic status and a permanent spot on our vanities. Lancôme’s Advanced Génifique Youth-Activating Serum is exactly that. And a decade after its debut, during which it has sold over 25 million serums (and garnered 10,000 five-star reviews) that improve skin barrier function and natural skin recovery, comes the second generation: Lancôme’s new Advanced Génifique serum, enriched with microbiome science. 

Lancôme Advanced Génifique Youth-Activating Serum with Microbiome
The all-new Lancôme Advanced Génifique Youth-Activating Serum with Microbiome

Microbiome—A new level of healthy, beautiful skin
Unique to each of us like DNA and fingerprints, microbiome is a symbiotic living ecosystem of microorganisms present on surface of human skin, playing an integral role in skin’s health, self-recovery modes and regeneration. The average adult’s microbiome contains up to 1,000 species of bacteria, with as many as two million bacterium per square inch of skin. Despite how it sounds, balanced microbiome is essential—and greatly beneficial—for the skin’s natural ability to regulate pH levels, repair and fortify skin barrier function, as well as protect itself with an antimicrobial defense system that combats pathogens and while producing antioxidant proteins. 

However, when this very ecosystem is disrupted due to ageing, exposure to pollution particles, the use of harsh products or severe fluctuations in temperature and moisture levels, it affects the skin’s fundamental functions, making it susceptible to external sources of damage and inflammation.

Fortified Formula
Thanks to the culmination of 15 years of microbiome research, Lancôme’s #1 best-selling formula is now better than ever. Enter the new and improved Advanced Génifique Youth Activating Serum with microbiome science. Marking the tenth anniversary of its launch, this super-potent serum is now enriched with a new skincare complex consisting of seven specially selected prebiotics and probiotics fractions to deliver essential nutrients like sugars, amino acids and lipids in order to repair, recharge and maintain the balance of the skin’s microbiome. So think all the youth-activating properties of the old serum, amplified with these new fortifying ingredients, to strengthen and boost skin’s health and natural recovery by a whopping 77 percent.

Tried & Tested
Tested on 4,000 women across four continents, results have indicated that it improves skin barrier functions and accelerates skin’s self-recovery*. Plus, most women said their skin felt more rejuvenated after using one bottle, while also reporting improvements in radiance, fine lines, wrinkles, evenness, smoothness, elasticity and firmness. A cult favourite by beauty lovers and insiders alike, this super serum won’t just get you youthfully radiant skin in seven days, you can expect a turnover of more luminous, smoother and younger-looking skin by making it a permanent fixture in your skincare ritual like we have.

Lancôme's number one, best-selling anti-ageing serum, Advanced Génifique Youth Activating Serum, the brand is hosting a Bold Génifique Discovery Tunnel
Lancôme’s Bold Génifique Discovery Tunnel pop-up

Try It Yourself
To experience Lancôme’s number one, best-selling anti-ageing serum, Advanced Génifique Youth Activating Serum, the brand is hosting a Génifique Discovery Tunnel pop-up from 30 August-8 September outside Mandarin Gallery, where you can learn all about your skin’s microbiome and the new formula. Sign up to reserve a slot here or a 7-day trial kit here.

Lancôme Advanced Génifique Youth Activating Serum is $130 for 30ml, available from 30 August at all Lancôme boutiques and counters. For more information, visit lancome.sg.