Here's What You Need To Know About The New 'Les Parfums Louis Vuitton' Fragrance Range

We hear the Louis Vuitton leather extract itself will be accenting this long-awaited range of scents

By Annabelle Fernandez - published 6 Jun 2016

The inimitable French luxury maison has announced that it will be launching its first perfume range in seven decades this September, which is said to be inspired by the trunk-maker's love for fine travel accessories like vanity cases and travel flasks. As with all things Vuitton, nothing short of the best is to be expected, and master perfumer Jacques Cavallier Belletrud has done just that in his creation of the latest collection of scents, named Les Parfums Louis Vuitton. While it's not uncommon for fine fragrances to use the world's most prized and precious ingredients, Jacques Cavallier Belletrud has gone one step beyond that to develop a Vuitton-exclusive fragrance palette, using the latest fragrance extraction technology, of course.

For example, while there are existing molecules simulating the smell of leather in perfumery today, Jacques Cavallier Belletrud insisted that the Vuitton perfume workshop makes their own. Using the light beige leather that covers the handles and straps of Maison's trunks and handbags, the exquisite scent of the Vuitton leather is extracted following complex steps of steeping in alcohol and clarification until a clear and crystalline liquid is obtained. Free of any hints of sharpness or smokiness, the end result is soft, refined and utterly Vuitton.

And that's not all. Jacques Cavallier Belletrud also uses the supercritical CO2 extraction method on precious fresh flowers like the Centifolia rose and jasmine. Exclusive to Maison Louis Vuitton, this method doesn't use any heat so as to ensure that all of the delicate flowers' scent facets are protected and retained.

We're not sure how extensive the range will be, as more information is slated to be released in the coming months, but you can be sure we're already looking forward to lavishly spritzing Vuitton leather extract on our skin.

Les Parfums will be available at Louis Vuitton Marina Bay Sands and Ngee Ann City in Singapore.

By Joyce Cheo