The Best-Selling K-Beauty Products In Singapore

K-beauty has been the golden standard when it comes to product innovation for several years, with global brands looking to South Korea for the latest technological breakthroughs and consumer trends. And as beauty brands charge full steam ahead to keep up with the demanding needs of consumers, hundreds and thousands of new products are launched yearly, which to be honest, can be quite overwhelming when deciding on a new product to try. This explains why many women turn to reading reviews online to find out what women are raving about.

Yet, just because some products are frequently reviewed online doesn’t mean they are purchased repeatedly. To make things even easier for you, we reached out to the brand representatives of popular Korean beauty brands in Singapore to find out what are the best-selling products so you know for sure, what works for fellow Singaporean women.

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Su:m37 Secret Essence, $108

Give your skin the strength it needs to fight against stress and pollution with Secret Essence. A skincare booster derived from a natural fermentation process and formulated with a patented ingredient, Cytosis® (made from the extracts of over 80 different kinds of local plant varieties), the essence is meant to improve the texture, tone, brilliance and firmness of skin. Pat onto skin after applying toner to enhance the efficacy of your other skincare products as hydrated skin allows for better absorption. Photo: Courtesy

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The Best-Selling K-Beauty Products In Singapore

THEFACESHOP Yehwadam Pure Brightening Serum, $85

The Face Shop’s Yehwadam Pure Brightening Serum provides an instant brightening effect to dull skin and helps reduce the appearance of freckles and age spots with its pearl powder. Made with traditional Korean ginseng, herbs and flowers, the serum also provides deep hydration and moisture with the help of traditional Korean ginseng, gingko and honeysuckle. Photo: Courtesy

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The Best-Selling K-Beauty Products In Singapore

Belif The True Cream Aqua Bomb, $54

Clinically tested to increase skin’s hydration levels by 70%, this lightweight gel-cream is formulated to melt into skin upon application, releasing a flood of weightless moisture onto skin for a healthy, smooth and supple appearance. Suitable for normal and combination skin types, the moisturiser has a blend of apothecary herbs including antioxidant-rich Lady’s Mantle which helps neutralise skin-damaging free radicals. Photo: Courtesy

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The Best-Selling K-Beauty Products In Singapore

Sulwhasoo First Care Activating Serum EX, $115

Applied right after cleansing, the First Care Activating Serum restores balance to out-of-sync skin, replenishing moisture and improve cell energy. This creates an optimal environment for other treatment products used thereafter to be more effective. Having been a brand signature for almost two decades, this serum is formulated with prized Korean herbs which have undergone age-old extraction methods to ensure that your skin reaps the optimal benefits of the active ingredients. Photo: Courtesy

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The Best-Selling K-Beauty Products In Singapore

3CE Lip Colour, $27

A matte lip color with high pigmentation that is long-lasting and moisturising, this lip colour comes in a wide range of colours and stays put all day. The creamy formula is enriched with mango seed butter and shea butter, and glides onto lips well while ingredients like diamond, amethyst and tourmaline powder help bring out the vivid colour. Photo: Courtesy

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The Best-Selling K-Beauty Products In Singapore

Caolion Premium Blackhead O2 Bubble Pore Pack, $39, at Sephora

Made with 100 percent natural sparkling water and charcoal powder, the mask is activated and forms micro oxygen bubbles once applied to deeply penetrate into skin, eliminating pore-clogging impurities, debris, and excess sebum. Use regularly to detox and exfoliate skin. Photo: Courtesy

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The Best-Selling K-Beauty Products In Singapore

Dr Jart+ Rubber Mask Moist Lover, $18, at Sephora

The evolution of sheet masks has led to the rubber mask, which wraps the skin to prevent active ingredients found in its highly concentrated ampoule serum from evaporating to help visibly improve the appearance of fine lines and pores. Not only does the rubber mask provide an instant cooling sensation to reduce redness and irritation, it is packed with plant-derived proteins, vitamins and minerals to hydrate and lock in moisture for plump and dewy skin. Photo: Courtesy

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The Best-Selling K-Beauty Products In Singapore

Etude House Face Blur, $27.90

To create the appearance of refined and smooth skin, apply a layer of Face Blur cream before makeup. Like a filter on your camera, the lightweight cream covers pores and bumpy skin so it looks smooth and flawless. Pores appear diminished and the complexion is brightened, creating the perfect base for makeup application. Bonus points? It keeps foundation looking fresh and radiant all day long. Photo: Courtesy

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The Best-Selling K-Beauty Products In Singapore

HERA Black Cushion SPF34/PA++, $75

For long-lasting wear, full coverage and a naturally dewy finish, look no further than HERA’s Black Cushion. Featuring the Double Lasting Layer technology as well as the Ultrafine Powder Dispersion technology, it has a fine texture that glides onto skin for a fresh and luminous effect that lasts all day long. Colour pigments are also coated with amino acid derivatives similar to the skin’s natural protein, so the powder blends seamlessly into skin for a no-makeup makeup look. Photo: Courtesy

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The Best-Selling K-Beauty Products In Singapore

Innisfree Green Tea Seed Serum, $37

With over 10 million bottles sold, the Green Tea Seed Serum has been reformulated and upgraded with 100% Fresh Green Tea Water 2.0™ made from Beauty Green Tea extracts. With almost four times the amount of amino acids compared to the original formulation, the secret lies in the two rounds of extractions of Beauty Green Tea which is harvested on Jeju island. With the optimum amount of active ingredients and 16 amino acids, apply this serum right after cleansing so it can nourish dry skin and the seed oil creates a barrier to lock in hydration. Photo: Courtesy

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The Best-Selling K-Beauty Products In Singapore

Laneige Water Sleeping Mask, $42

With a hectic schedule and lack of sleep, it makes sense that Singaporean women want a hardworking product that works its magic while you sleep. The Water Sleeping Mask’s trademarked Sleep-tox™ technology detoxifies skin while the aromatic SLEEPSCENT™ helps you relax during sleep. Wake up to clear and revitalized complexion with this intensive moisture sleeping mask that hydrates and purifies your complexion—this gives a whole new meaning to beauty sleep. Photo: Getty

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The Best-Selling K-Beauty Products In Singapore

Mamonde First Energy Essence, $42

Tone and plump your skin with the First Energy Essence which has antioxidants and honeysuckle vinegar essence to smoothen and plump the skin’s texture. Its unique slippery texture also makes it great for some light facial massages. Simply dispense twice the amount of essence as you normally would onto your palms and and press along the hollows of your cheeks to help define facial contours. Then sweep your hands along your jawline towards your ears to help lift and firm your cheeks. Photo: Courtesy

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The Best-Selling K-Beauty Products In Singapore