Rihanna Is The New Face Of Dior’s J’adore
The superstar succeeds Charlize Theron, who fronted the iconic fragrance for two decades.
Rihanna’s reign as the queen of beauty is just getting started. On the heels of the launch of Fenty Hair last week, in addition to her wildly successful Fenty Skin and Beauty brands, the superstar is taking on another role, as the face of Dior’s iconic J’adore fragrance.
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“The scent that I have known and loved for so long means so much to women,” the nine-time Grammy winner and mogul said in a brand statement released to WWD. “I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”
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Actor Charlize Theron, the previous face of J’adore—whose commercials and other ads for the fragrance span two decades—is staying in the Dior family, now as a skincare and jewellery ambassador for the French fashion house. WWD also reports that the new campaign featuring Rihanna, shot by Steven Klein, will debut on September 1.
This announcement marks a new era for the iconic scent. First released in 1999, J’adore has since spawned several iterations, including an alcohol-free version called J’adore Parfum d’eau and J’adore l’Or, a purer version reimagined by Francis Kurkdjian, perfume creative director for Parfums Dior.
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Rihanna is no stranger to the world of fragrance. She put out a collection of 11 perfumes with fragrance house Parlux, the first of which was released in 2010. And after social media went wild with reports that the singer smelled incredible, it was rumored she was a fan of Love, Don’t Be Shy by Kilian, a warm floral gourmand. Then in 2021, she gave fans the chance to really smell like her: Her first scent under her Fenty Eau de Parfum brand sold out within hours of launch—and then again and again, and is now available in both full- and travel-size versions, as well as in the form of a scented body cream. (It’s worth noting that Fenty and Dior are both part of LVMH’s portfolio.)
We’ll update this post when with more news about the Rihanna J’adore campaign as it comes in.
This article originally appeared in Harper’s BAZAAR US.