Though there are nearly 60 fragrances in the Oscar de la Renta fragrance portfolio, with the first dating back to 1977, Alibi, out today, marks a new direction for the fashion house. Alibi is the first fragrance designed by creative directors Fernando Garcia and Laura Kim. Take one look at the sculptural glass bottle, and you’ll see that it was inspired by the handbag of the same name.
“Our vision for the Alibi fragrance was to express the evolution of the Oscar de la Renta woman, and the duality of her modern femininity; chic and sensual yet empowered,” says Kim. “The world evolves, and Oscar always told us to evolve with it.” Notes include mandarin, ginger blossom, vanilla orchid, musk, praline, and amberwood.
Supermodel Irina Shayk stars in the campaign, which was shot socially-distanced by Luigi & Iango at the Soho Grand Hotel. “Irina has been able to capture the spirit of what we have begun to rediscover at Oscar,” says Garcia. “Her confidence, wit, and sensuality are things we always felt inspired by and knew she was the perfect encapsulation of the new Oscar.”
Garcia says they met Shayk for the first time right before the brand’s spring 2020 show. “I had no idea how great we would get along once we met. Laura and my personalities are so similar to Irina’s in how we add levity to everything in our lives,” Garcia tells BAZAAR.com. “It made perfect sense to have someone who feels like us and who also embodies the new look of our house to be the face of our new fragrance. It just felt like the right fit and it is hard to find someone who embodies everything we are about.”
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In the campaign video below, Shayk is seen sauntering around the Soho Grand Hotel’s penthouse looking glowy and gorgeous before adding, “whatever happens, I have my Alibi.”
Alibi—housed in a bottle shaped just like its namesake handbag—is the latest in a string of new designer scents that more closely align a brand’s fragrances with its fashion. “Fragrance is a true luxury that comes at an accessible price point. As such, fragrance is a wonderful way to introduce new customers to Oscar de la Renta. By linking the fragrance more specifically to our fashion and accessories collections, we bring the customer more completely into our world. We hope and expect that all our products will continue to represent a cohesive ‘whole’ that will be relevant to more and more women around the world,” Alex Bolen, Oscar de la Renta’s Chief Executive Officer, tells BAZAAR.com.
What’s more, Bolen told WWD that two skincare collaborations are on the way from the brand, with color cosmetics and other beauty items in consideration as well.
This article originally appeared in Harper’s BAZAAR US.
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