Pat McGrath mascara on Hailey Baldwin
Photo: Instagram

After testing the formula on models including Kaia Gerber and Hailey Baldwin at fashion week, make-up legend Pat McGrath has officially announced the launch of her debut mascara, FetishEYES.

Like all Pat McGrath Labs drops, it comes with huge hype. “This instantly iconic formulation unleashes the ultimate in pro performance artistry, saturating each individual lash in the most intense black pigment while dramatically lifting and lengthening for unprecedented fullness and maximum volume,” McGrath wrote on Instagram.

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“Straight from the lab, this all-in-one mascara seamlessly builds from coquettishly feathered to editorially-inspired, for a full-on lash fantasy that becomes more extreme with every swipe,” the make-up artist continued, also revealing that it will launch online this February 14th.

At Prada‘s 1960s themed spring/summer 2019 catwalk back in September FetishEYES was trialled on the likes of Gerber, and then on models including Baldwin at the high-glamour pre-fall 2019 show in December – both times serving to demonstrate that this mascara shouldn’t disappoint.

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At, where you can sign up to reserve the FetishEYES mascara, some mesmerising gifs reveal how it looks on short, long, curly and light lashes. In case you weren’t sold already…

This article originally appeared on Harper’s Bazaar UK.

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