Pat McGrath’s New Campaign Stars Elizabeth Hurley’s Son, Damian

The cast of the campaign also includes Pat McGrath muse Violet Chachki

Damien Hurley

Photo: Steven Meisel

The campaign for the long-awaited foundation line from Pat McGrath, affectionately known as the ‘mother of make-up’ by fans and followers, has arrived.

Captured by legendary fashion photographer Steven Meisel, models including 17-year-old Damian HurleyElizabeth Hurley’s son – showcase the new Skin Fetish Sublime Perfection System: a trio of complexion products which mark the make-up artist’s debut foundation formulation.

Related article: 10 Beauty Brands With The Widest Range Of Liquid Foundation Shades

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[SOUND ON] Introducing THE MASTER #StevenMeisel for PAT McGRATH LABS ⚡⚡⚡ Mother is PROUD to PRESENT #SublimePerfection: The System directed by the LEGENDARY Steven Meisel, with the LUMINARY lineup of DIVINE #McGrathMuse BEAUTIES, starring: The #skincomparable™️ @blesnyaminher The #skinspiring™️ @damianhurley1 The #skincandescent™️ @primrosearcher The #skindependent™️ @shanellenyasiase The #skinfluential™️ @sonjdradeluxe The #skinfamous™️ @violetchachki  The #skinfatuating™️ @zhengnes Directed by the LEGENDARY #StevenMeisel Styling by #JoeMcKenna Hair by @guidopalau #makeupbypatmcgrath #teampatmcgrath Design by @duzansky Sublime Perfection: Primer, Foundation & Setting Powder – ALL AVAILABLE 7.26.19 at PATMcGRATH.COM, @sephora. SIGN UP NOW FOR EXCLUSIVE EARLY ACCESS — Link In bio.

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Of the new campaign McGrath said: “Working with our amazing cast including Sonjdra [Deluxe], Damian [Hurley], Violet [Chachki], Zheng [Zhang], Shanelle [Nyasiase], Blesnya [Mihner] and Primrose [Archer], has been simply magical and made this set so fun and easy – being surrounded by a luminary line up of divine beauties who are McGrath Muses.”

This marks Hurley’s modelling debut, who is not only following in his mother’s footsteps (Elizabeth has been an Estee Lauder ambassador since 1995), but looks remarkably like her with his bombshell brunette hair styled by famed stylist Guido.

Related article: Seven Best Foundations That You Don’t Need to Set With Powder

Naturally, his complexion (in line with the fellow campaign stars) looks radiant sporting one of the 36 foundation shades, which McGrath told Bazaar “is the amount that I need to reach all skin tones and skin colours – at this moment”.

She shares her foundation and powder application tips, here, where you can find more information on the Skin Fetish Sublime Perfection launching 26 July.

This article originally appeared on Harper’s BAZAAR UK.

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