Fresh

With mandatory mask-wear becoming the status quo and makeup being pared down, a healthy and radiant complexion is what many of us are now seeking. 

As mask-wearing can leave the skin feeling dry, dehydrated and dull, it’s important to ensure that the skin stays well-hydrated. When the skin’s moisture levels are up, it will result in a smooth and supple complexion that better reflects light off its surface to radiate a healthy glow.  

But did you know that our skin also naturally loses water from the deeper layers to the surface every day, even without mask wear? This loss of water causes skin to be dehydrated, which in turn can lead to a weakened skin barrier. When this happens, the skin loses its ability to retain moisture and keep bacteria, impurities and pollutants out. Coupled with our masks, this could accelerate the water loss in the skin, leaving it more dehydrated, dull, sensitive and even rough to the touch.

Fortunately, there’s help at hand. The key to keeping your skin hydrated (with or without a mask) is an effective skincare ritual – extra props if it’s an indulgent one, too! Meet Fresh’s ultra nourishing Rose Deep Hydration collection that harvests the goodness of roses to quench thirsty skin. 

The secret? These Rose products take hydration deeper into the skin with a cocktail of active ingredients from rose water and rose fruit extract to rose flower oil. In fact, the Deep Hydration range has been scientifically proven to deliver moisture deep within the skin to a depth of 500 micrometres – 50 times more effective than the standard measurements of 10 to 20 micrometres. They not only boost skin’s moisture levels, but also keep it hydrated for up to 72 hours.

Fresh Rose Deep Hydration Icons

Well-hydrated skin is not only healthy, but also boasts an enviable glow. To help you achieve a dewy, petal-soft complexion, try these cult favourite products from the Rose Deep Hydration range:

Rose Deep Hydration Face Cream, from $28 (15ml) 

This Rose-Infused Skincare Routine Will Get Your Skin Glowing
Rose Deep Hydration Face Cream, from $28 (15ml), Fresh

Fresh’s number one moisturiser is better than ever with an ultra-lightweight gel cream texture that’s suitable for all skin types. Its newly improved formula now hydrates your skin in three ways:

1. Strengthens the skin barrier with damask rose extract, which helps to attract and lock in moisture

2. Instantly and deeply hydrates skin. High and low molecular weight hyaluronic acid duo instantly hydrates the skin’s surface while penetrating the deeper layers of the epidermis

3. Delivers continuous hydration with time-release technology

The result is a smooth, supple, and well-hydrated complexion for up to 72 hours. 

Rose Deep Hydration Facial Toner, from $38 (100ml)

Faced with dull, dehydrated skin? This rose-infused skincare routine will get your skin glowing again
Rose Deep Hydration Facial Toner, from $38 (100ml), Fresh

One of the bestsellers in the Fresh Rose collection, this alcohol-free toner is a refreshing next step after cleansing your face. It is enriched with rose water, rose flower oil, angelica leaf extract, hyaluronic acid, rose fruit extract and is also infused with real rose petals to hydrate, soften, smooth and is said to minimise pores. The best part? This luxurious toner helps boost skin’s hydration levels by 46 per cent with each use. 

Rose Deep Hydration Oil-Infused Serum, $95 (100ml) 

Faced with dull, dehydrated skin? This rose-infused skincare routine will get your skin glowing again
Rose Deep Hydration Oil-Infused Serum, $95 (100ml), Fresh

This innovative bi-phase serum not only deeply hydrates, but also feeds and nourishes the skin with a precise ratio of water (rosewater and Damask rose extract) and oil (rose flower, camelina, rosehip and squalene). Plus, it is lightweight, fast-absorbing, and keeps skin supple without leaving a greasy feel. When paired with the Rose Deep Hydration Face Cream, it boosts moisture levels by 62 per cent. 

You can even tailor the finish, depending on how you mix the water and oil phases. For a more matte finish, shake the bottle more vigorously to blend the serum’s two components and then lightly pat onto your face with your palms. 

“You don’t have to choose between refreshing and hydrating with this serum. The bi-phase serum combines a deeply hydrating water phase with a nourishing oil that when applied, soothes the skin of any dryness without feeling greasy or sticky. Perfect for hot and humid weather.”
– Arissa Ha, Senior Beauty Editor, Harper’s BAZAAR

Exclusive for Harper’s BAZAAR’s readers 

Get a free gift with any purchase* when you shop on Fresh.com/sg! Simply use the code HBFRESHROSE upon checkout to receive a complimentary Kombucha Facial Treatment Essence 20ml (Worth $15).

*While stocks last. Valid till September 30, 2021. Limited to one redemption per guest.  

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