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Best Booster Serum: Sulwhasoo First Care Activating Serum EX, $115

The K-beauty trend shows no signs of slowing down. And whether you’re a K-beauty novice or expert, you’re sure to be familiar with Sulwhasoo. As the No. 1 luxury beauty brand in South Korea, it is known for its applications of traditional Korean medicine philosophies to attain healthy, radiant skin.

Among its award-winning stable of products, Sulwhasoo’s First Care Activating Serum EX is widely considered as the brand’s icon. When it was first introduced 20 years ago, it made headlines as it spearheaded the booster serum category, which had been virtually unheard of before that. Since then, it has remained the brand’s bestseller for the past two decades.

At the heart of this booster serum is Sulwhasoo’s JAUM Balancing Complex. Its unique formula epitomises the brand’s approach to skin: Addressing skin deficiencies with medicinal herbs to bring about balance and optimal health to the skin.

The five precious botanical ingredients in the JAUM Balancing Complex are peony, rehmannia, sacred lotus, Solomon’s seal and white lily. Together, they boast a wide range of benefits from deep hydration, stimulation of cellular activity and circulation, calming and soothing the skin and protecting it from the environment.

Designed to be used twice a day, as the first step immediately after cleansing, it also helps to increase the efficacy of your serum and moisturiser steps that follow for firmer, brighter skin.

Available at all Sulwhasoo counters and boutiques. Visit for more information

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