hbsg-BAZAAR Beauty Awards 2020 - Best Pre-Serum - Sulwhasoo

First Care Activating Serum, $118 for 60ml, Sulwhasoo 

If you’ve noticed a change in your skin’s firmness, dryness and roughness, it’s time to give it a little tender loving care with a boosting serum that is formulated to improve your skin structure while strengthening its epidermal layers and delaying the early signs of ageing. 

Rediscover youthful skin with the right serum

Since its debut in 1997, Sulwhasoo’s iconic First Care Activating Serum has been a global bestseller and a must-have from the brand. 

Developed using the latest bio-technology married with the traditions of Korean herbal medicine, its JAUM Activator is formulated to revitalise the epidermis while promoting the regeneration of cells and balancing the skin’s microbiome to strengthen its protective barrier. 

Containing an optimal blend of five key ingredients—peony, rehmannia, lotus, solomon’s seal and white lily, the fifth and newest iteration of the First Care Activating Serum features an improved anti-ageing formula that helps the skin defend against daily aggressors by providing a 10 percent increase in antioxidation, compared to the existing formula.

Level up your skincare

Used as a first step after cleansing, just two pumps of this golden formula are all you need to improve the skin’s reparative process and to keep your skin healthy and youthful as it addresses concerns such as dryness, redness, and large pores. It also improves absorption and boosts the efficacy of the skincare products which follow in your regimen.

With regular use, your skin will not only be adequately hydrated, you will also see a marked difference in its elasticity and texture. Let Sulwhasoo First Care Activating Serum help you discover newfound clarity and radiance so you can revel in softer, smoother, and more supple skin. 

Available at all Sulwhasoo boutiques and counters, as well as online at Lazada and Sephora

Visit sulwhasoo.com/sg for more information.

Brought to you by Sulwhasoo