Lindsey Wixson backstage at Nina Ricci’s fall 2012 show

They say lipstick makes or breaks an outfit. Not feeling a look? Just slap on a dash of colour on your lips. With lipstick becoming an imperative in every woman’s makeup routine, it is of no wonder that international travel hubs and major shopping destinations like London Heathrow Airport are cashing in on this affordable luxury.

In its first-ever Lipstick Colours of the Year report, the folks at Heathrow put its booming beauty sales to good use and pulled together data to uncover the favourite shades of stylish women around the globe. To no one’s surprise, the modern and urban professional New Yorker opted for a bright red, and the Londoner who resonates with Cara Delevingne and Kate Moss went for soft, caramel nudes.

Cara Delevingne backstage at Paris Fashion Week

Paris is all about la vie en rose, and Parisian women are all about les lèvres roses. As for Asian countries? Corals and orange bases are undoubtedly a favourite.

Favourite lipstick shades of stylish women around the world