tiktok beauty trends

It’s been said that trends are cyclical, and that what’s posted on the internet lasts forever, but the best TikTok viral beauty trends have a tendency to feel more like blink-and-you-missed-it moments—which always keeps us scrolling for more.

While 2023 is still a few weeks away, these runaway beauty hits are worth bookmarking now to reference on January 1 and beyond. Here, five of our favorite TikTok viral beauty trends worth the watch and re-watch—don’t be surprised to see them pop-up again and again on your For You page.

And make sure to follow Harper’s BAZAAR Singapore’s TikTok page for more 2023 beauty inspiration.

Related articles: 8 Beauty Trends To Try From The Couture Shows

Red Nails Theory

While glazed donut nails, ’90s-inspired French manicures, and subtle art has been picking up steam, the Red Nails Theory might give each of these trends a run for their money this winter. Based on the idea that red nails attract the opposite sex, this buzzy TikTok hypothesis is making these manicure (and pedicure!) shades a lot more popular right now.


Reply to @meganandliz @tinx @serenakerrigan care to comment on this

♬ original sound – GirlBossTown


Chanel Le Vernis Longwear Nail Colour in Rouge Puissant

Credit: Chanel

Christian Louboutin Matte Nail Colour in Multimiss

Credit: Nordstrom

Gucci Vernis À Ongles Nail Polish in Goldie Red

Credit: Sephora

Glazed Donut Everything

“I tried to make it clear, I don’t think I invented that [term] or created this catchphrase in any way, shape, or form,” supermodel Hailey Bieber previously told BAZAAR.com in an interview on the glazed aesthetic surrounding her buzzy skincare line, Rhode. “I think that is a known thing in skin care. I don’t want to go to bed without looking glazed, and when I think glazed, I just think of a glazed doughnut. So that is the goal.”

Bieber’s infatuation with glow no doubt played a major role in the skincare and nail trend reaching new heights of popularity—especially once the star made the steps to achieving her signature glow even more accessible.


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♬ Keep You (Album Version) – Wild Belle


Expressie FX Nail Polish in Iced Out
Essie Expressie FX Nail Polish in Iced Out

Credit: Ulta

Barrier Restore Cream
Rhode Barrier Restore Cream

Credit: Rhode Skin

Dior Addict Lip Glow Oil
Dior Dior Addict Lip Glow Oil

Credit: Dior

Cold Girl Makeup

We’ll be the first to admit that actually being a cold girl isn’t half as fun as looking like one with makeup, but this viral trend is one of the easiest to continue into the new year. Mainly powered by a precise application of blush in from cheek to cheek and on the tip of the nose, the makeup look aims to emphasize a subtle complexion flush that may occur when outside during winter months.


“i’m cold” makeup ❄️⛄️ #blackgirledition #imcoldmakeup #fyp

♬ original sound – ci


NARS Rising Star Cheek Palette

Credit: Nars

Iconic London Glaze Dual Ended Eyeshadow Crayon

Credit: Sephora

Benefit Cosmetics Benetint Cheek & Lip Stain

Credit: Benefit Cosmetics

Skin Cycling

New York City dermatologist Dendy Engelman previously told BAZAAR.com that the skin cycling trend is, “designed to improve the efficacy of active ingredients and minimize irritation by cycling through active and inactive products over the course of four nights.”

Night one is for exfoliating, followed by the application of a retinoid on the second, with complexion recovery on nights three and four. According to board-certified dermatologist Whitney Bowe, your skin will get the most out of night two. As the process has proven to be beneficial to help treat a number of skin issues—from acne to eczema—skincare lovers looking to boost the efficacy of their favorite products and minimize irritation should definitely give this expert-recommended trend a try.


♬ Running Up That Hill (A Deal With God) – Kate Bush


Dermalogica Daily Microfoliant

Credit: Amazon

Sunday Riley A+ High-Dose Retinoid Serum

Credit: Nordstrom

La Roche-Posay Toleriane Ultra Night Moisturizer

Credit: Dermstore

Wednesday Addams Glam

Jenna Ortega‘s performance as Wednesday Addams in the hit Netflix series Wednesday inspired thousands of beauty lovers to replicate the character’s enchanting goth glam—from her statement ponytails to her smudgy eye makeup. Fans are waiting with baited breath for season two of the show (fingers crossed), so we anticipate this viral trend will grow even more popular next year, particularly in the fall.


#wednesday #wednesdayaddams #jennaortega

♬ Goo Goo Muck – The Cramps


Ilia Limitless Lash Mascara

Credit: Ilia

MAC Lip Pencil in Nightmoth

Credit: MAC Cosmetics

Eco Style Olive Oil Styling Gel

Credit: Amazon

This article originally appeared in Harper’s BAZAAR US.