When I met Christine Nagel last year—the nose behind some of the finest fragrances ever created, and the woman behind the perfumes of Hermès—we were in Tokyo, an olfactory paradise, for the launch of Twilly d’Hermès. Her third concoction for the Maison, it is unlike any fragrance Hermès has ever presented—effervescent and passionate, created with acute clarity using three key ingredients: Ginger, tuberose and sandalwood. Inspired by young women, Nagel described the Twilly d’Hermès woman as one filled with “audacity, fantasy, purpose and irreverence, and probably also twists her experiences in different, surprising ways to design a life that she wants. She embraces her freedom.”
Her dream for the fragrance was for it to be a key into the brand, “for a young woman to stop in front of an Hermès boutique, push the door and head in; for she is a Twilly d’Hermès client, and that makes her an Hermès client. If this fragrance can create that link, I’m happy.” True enough, this seductively playful elixir of youth has done just that, taking pride of place on the vanities of fragrance lovers who embody the joie de vivre of a young Hermès woman.Twilly d’Hermès Le Bain bath collection, Hermès
Fresh, mysterious and oh-so-striking, the fragrance has bubbled over into the bathroom with the launch of Twilly d’Hermès Le Bain. This five-product collection is set to spark a truly luxurious body care ritual.
To elevate bath time, the Shower Cream’s ultra-rich texture lathers up into a velvety foam for a gentle, indulgent wash; the Soap bars come in a set of three so you can take them on your travels; and the Deodorant Spray provides long-lasting freshness. Then come the moisturisers—a light, silky Moisturising Lotion that infuses skin with instant comfort, and an emollient Body Balm that fits perfectly into your handbag. Used individually or layered for maximum effect, these envelop skin with a sensorial veil of Twilly d’Hermès.
On the seemingly simple yet intriguing multi-faceted scent: “First, you smell ginger—but it isn’t just in the top note. I used ginger as my canvas, the same way artisans use a piece of silk to create a colourful scarf. I researched a ginger that comes from Africa, it has particularly dry roots and fresh notes, and when I doubled the percentage used, it became warm, almost woody. Then comes the second smell of tuberose, a dramatic flower associated [with] sophistication and concubines alike, and reminds me of a baby-faced young woman, a Lolita of sorts. It ends in sandalwood—what I call the Hermès wood because it is so elegant. It is soft, almost milky, mysterious and animalic; with a seductive quality. While they are so distinctively individual, they link and flow into each other beautifully, like young women.