The Duchess of Sussex is expecting her first child any day now, causing much speculation as to whether she’ll skip the traditional post-baby photos that we’ve come to expect from the Duchess of Cambridge. In the hours following the birth of her three children, Kate has appeared smiling on the steps of the Lindo Wing in front of the world’s press, prompting criticism from some for promoting unrealistic beauty standards. However Kate isn’t alone in dressing up for the camera.
A new study has revealed that the average woman applies make-up within two-and-a-half hours of giving birth.
According to Cosmetify, 64 per cent of women aged 18 to 31 will also get a beauty treatment before going into labour, including hair removal (65 per cent), a manicure (57 per cent), pedicure (43 per cent), spray tan (37 per cent) or a blow-dry, cut or styling (32 per cent).
When respondents were asked why they were so concerned about their appearance following child birth, the top reasons were looking good in photos (31 per cent), looking presentable for visitors (26 per cent) or to avoid looking ill, drained and tired (22 per cent).
More than half of the 2,000 British women that were surveyed felt that this was down to the pressure on women to look good after giving birth – which mostly came from social media (24 per cent), their parents (20 per cent) and friends (17 per cent).
Three quarters of the recipients also admitted that they announced the birth on social media on the same day, with the average time taking three hours.
This article originally appeared on Harper’s BAZAAR UK.