26-year-old fashion model Xiao Wen Ju has been named the latest International Spokesperson for L’Oréal Paris. She joins the ranks of Irina Shayk, Karlie Kloss, Natasha Poly and Doutzen Kroes, and is the second Asian model to join the L’Oreal Paris family after Soo Joo Park.
The Xi’An native’s claim to fame was landing the Marc Jacobs Spring/Summer 2012 ad campaign. Known for her ethereal features and tongue-in-cheek persona, Xiao Wen has risen through the ranks and is one of the most in-demand faces of the industry.
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“To be part of such an aspirational and esteemed brand that has always been in the forefront of women’s worth and beauty empowerment is a true honour. I cannot wait to start sharing and creating beautiful L’Oréalista stories all over the world,” says Xiao Wen.
By Joyce Cheo