14 Filipino Influencers You Need To Hit The Follow Button On Right Now

From lifestyle content to fashion inspiration, here are our top picks.

By Harper's BAZAAR staff - published 29 Oct 2024

Did you know that the Philippines got its name in honour of King Philip II of Spain? The archipelagic country is home to beautiful beaches, vibrant cities and a thriving fashion and entertainment industry. And just like any other country, they’ve got a long list of social media influencers to boot. From their lifestyle content to fashion inspiration, here are 14 Filipino personalities you should follow on Instagram:

1. Anne Curtis

Anne Curtis is an Australian-born Filipino actress and model. With over 20 million followers on Instagram, she is one of the most followed celebrities in the Philippines. Check out her feed for a peek into her work and family life, including snapshots of her daughter, Dahlia Amélie.

2. Andrea Brillantes

Andrea Brillantes is an actress and influencer who gained popularity through her roles in various television dramas and films. She has over 15 million followers on Instagram. At age 19, Andrea became the youngest celebrity CEO in the Philippines when she launched her make-up brand, Lucky Beauty. She has also collaborated with brands such as H&M and appeared in several campaigns as a model.

3. Bella Poarch

Bella Poarch is a Filipino-American influencer and singer with a massive following on TikTok. She received widespread attention after posting a lip-syncing video in 2020, which is currently the most-liked video on the platform with over 65 million likes. Bella is also the fourth most followed person on TikTok, with almost 95 million followers. In 2021, she was shortlisted in Forbes’ list of 30 Under 30 In Social Media.

4. Bretman Rock

Boasting nearly 20 million followers on Instagram, Bretman Rock is a Filipino-American influencer who rose to fame for his makeup content. Bretman amassed a huge following on Vine and YouTube after one of his contouring videos went viral in 2015. He was awarded the Breakthrough Social Star at the MTV Movie and TV Awards in 2021.

5. David Guison

David Guison is a fashion influencer who has collaborated with labels such as Tommy Hilfiger and H&M. His posts are a curation of aesthetically pleasing cafes; couple shots with his girlfriend, model Angelique Manto, and his unique sense of style.

6. Heart Evangelista

Heart Evangelista needs no introduction. One of the Philippines’ most beloved actresses, she has also become known as a fashion icon, and is a regular at Paris Fashion Week. In 2018, Heart was invited by Crazy Rich Asians’ author Kevin Kwan to be part of Harper’s BAZAAR’s “The Real Crazy Rich Asians” feature. She also appeared on the cover of Harper’s BAZAAR Singapore in December 2023.

7. Ivana Alawi

Ivana Alawi is a half-Moroccan and half-Filipina actress with 18 million subscribers on her YouTube account. She received attention in 2015 after appearing on StarStruck, a Filipino reality talent competition series. In 2020 and 2021, Ivana was honoured by Google as the Top YouTube Content Creator in the Philippines. She is also the CEO of her own skincare brand, Ivana Skin.

8. Kathryn Bernardo

Kathryn Bernardo is an actress and singer who has almost 21 million followers on her Instagram. She also starred in the second and third-highest-grossing Filipino films of all time, The Hows of Us (2018) and Hello, Love, Goodbye (2019).

9. Marian Rivera

Marian Rivera is a Filipino actress, host, and entrepreneur. She is best known for her roles in romantic dramas. In 2023, Marian was awarded Breakthrough Creator of the Year by TikTok Philippines. Her most popular video, a dance cover of Jessie J’s “Price Tag”, has amassed 200 million views. Maria is also the most followed Filipino celebrity on Facebook.

10. Niana Guerrero

With almost 45 million followers on TikTok and 1 billion likes across her videos, Niana Guerrero garnered the vast majority of her popularity through her dance covers. She often dances with her siblings in her Tiktok videos, including her older brother, Ranz Kyle. Niana has 16 million subscribers on her YouTube channel where she uploads challenges and lifestyle content. In 2023, she won Dance Creator of the Year at the TikTok Awards Philippines.

11. Pia Wurtzbach

Pia Wurtzbach is a Filipino-German model, actress, and the winner of Miss Universe 2015. Pia boasts 15 million followers on Instagram, where she is seen posing in stylish fits and going on dates with her husband, Jeremy Jauncey. She has also acted in several films and television series, the most recent being My Papa Pi (2022).

Related article: Ask Me Anything With Pia Wurtzbach

12. Ranz Kyle

Ranz Kyle is a YouTuber with 15 million subscribers and is the half-brother of Niana. He often features pranks, challenges and lifestyle videos on the platform. The siblings have a series called “Ranz and Nania”, which follows both of them in the style of vlogs. Ranz has also acted in several television series, including Ang Panday (2016).

13. Sabby and Sophia

Also known as the Marie Twins, Sabby and Sophia are a pair of twins with a large following on social media. They have 20 million subscribers on TikTok, where they engage in trendy dance challenges. Similarly, the twins have almost 6 million subscribers on YouTube, where they upload mostly challenges and prank videos.

14. Zeinab Harake

Zeinab Harake is a Filipino-Lebanese model and influencer. She is a full-time YouTuber with almost 15 million subscribers on her channel. She has garnered over 1 billion views across her videos, which mostly feature challenges and lifestyle content. Zeinab has also competed in modelling competitions, as well as appeared in films and music videos.