Bella Hadid On Her Favourite Cannes Memory And The Power Of Kindness

Supermodel Bella Hadid may be fresh off her two-year hiatus from the fashion limelight but she doesn’t miss a beat. Beyond strutting down runways in 2024, Hadid has the honour of becoming Chopard’s newest global brand ambassador.

For over 160 years, the Maison has specialised in crafting exceptional jewellery and watch collections, such as the Happy Diamonds, Alpine Eagle and Ice Cube, which embody irresistible elegance and the Joie de Vivre spirit—something it shares with Hadid. Here, Hadid who is also the face of the Ice Cube collection, shares her love for the Maison since first donning the pieces at the 2021 Cannes Film Festival and how she would style the dazzling creations.

How does it feel to become Chopard’s new ambassador?

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I couldn’t be happier! Wearing Chopard’s Haute Joaillerie pieces at Cannes allowed me to appreciate the gorgeous craftsmanship, the empowering design, and the lightness and comfort of their jewels. I also admire Chopard’s pioneering spirit in sustainability and ethical gold.

Most importantly, I share a special bond with the Scheufele family, especially Caroline, who designs jewellery with women in mind and has a knack for making luxury feel effortless and natural. It is a true honour to partner with Chopard.

What is your best memory from the Cannes Film Festival?

That’s a tough question, I can’t pick just one! Every time I’ve been lucky enough to attend Cannes has been such a dream. I spend most of my days now in jeans and a tank top riding horses, so being able to get all dressed up and work with people I love and admire to execute those looks is true magic.

What does jewellery mean to you?

Jewellery is all about expression for me. I change up my clothes every day, but I keep the same pieces of jewellery on for weeks on end. It’s more than an accessory to me, it becomes part of my identity.

You are the global face of the new Chopard Ice Cube collection. What do you think of the collection, and how do you wear it?

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Personally, I like stacking bracelets and mixing and matching according to my mood and my look. This collection is easy to wear. It goes well with denim and a t-shirt for a casual stroll, it can instantly take an evening dress to the next level, and adds light to an all-black look, as I wear it in the campaign.

How is this new Chopard advertising campaign different from other campaigns you have shot?

It is one of my first campaigns since I came back to work and I am grateful and touched that they welcomed me back with such open arms. I hope everyone will feel the positive energy, confidence and joy I felt when creating the beautiful pictures for this campaign.

The Ice Cube collection was the first Chopard fine jewellery collection to be crafted in Ethical gold. What does Chopard’s stance on sustainable luxury represent to you?

I really admire Chopard’s deep commitment to Ethical gold. Sustainability is so important and one of the many reasons I love Chopard is their shared compassion for the earth and its many wonders.

You have worn Chopard’s high jewellery on many occasions. What do you think of it?

It’s a dream. Caroline has an eye for choosing the most extraordinary gems and she is so creative in her designs. They are more than beautiful; they have a soul, and she manages to bring it out thanks to her keen eye and vision.

What’s your favourite piece of jewellery from Chopard’s assortment?

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Definitely the Ice Cube pieces. They’re so versatile! I love the hoop earrings, they are so fun and elegant, and I love stacking Ice Cube bracelets. I also love wearing my Happy Hearts bangle and stacking it with my other favourites.

What is the best piece of jewellery that someone could offer to their special one?

Jewellery is so individualised, I’m not sure I can answer this! For me personally, I love the Happy Diamonds pendant since it’s so playful and vibrant. But I encourage everyone to choose what feels like the best fit for them!

What are your top tips for looking your best?

I think beauty comes from within, so when you feel your best, you look your best. Take care of yourself mentally, emotionally, spiritually and physically in whatever form that looks like to you. Surround yourself with people you love and always love yourself.

Chopard is historically linked to joie de vivre. What are your personal tips for conveying joie de vivre in your daily life?

Take pleasure in the simple things. Whether it’s enjoying your morning coffee, a walk in nature, or spending time with loved ones, embrace the moments of joy throughout your day. Focus on a mindset of gratitude and celebrate your accomplishments, no matter how small they are. And most of all, spread kindness. Acts of kindness, whether big or small, can create a butterfly effect of joy and contribute to a more connected world.

What is your next project?

I have a few exciting things in the works that I can’t quite share just yet, but most of my time these days is spent focusing on my fragrance brand Orebella, my non-alcoholic beverage Kin Euphorics, and soaking up as much time as I can with my family, friends and horses.