BAZAAR Exclusive: Behind The Scenes With Jung Kook For Calvin Klein Spring 2024
It's Jung Kook’s world and we're living in it.
BTS' Jung Kook might be currently serving in the military, but he is also serving looks in Calvin Klein's latest Spring 2024 campaign.
Directed and photographed by Mert Alas, and styled by Emmanuelle Alt, the campaign sees the brand's global brand ambassador sporting a selection of new Calvin Klein Jeans styles as he takes over the iconic Grand Central Station in New York City.
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The black and white imagery—true to the American lifestyle brand’s '90s aesthetic—showcases wardrobe essentials infused with youthful energy and Calvin Klein's distinctive minimal design codes, coupled with the global K-pop star's charisma and style.
These include the 90s Straight Fit Jeans, which offer a nostalgic take on the denim silhouette, and the Oversized Monogram T-shirt with a tonal treatment of the Calvin Klein monogram logo.
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Below, check out an exclusive sneak peek of candid behind-the-scenes Polaroids from the shoot that capture the superstar in his natural state below.
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The campaign and collection will be launching on February 16 on calvinklein.com. After the reveal, fans can continue to look forward to seeing additional content featuring Jung Kook on Calvin Klein's social channels across the week, so stay tuned for more.