Emma Watson Baffles The Internet With A Gravity-Defying LOEWE Dress
“The dress said wingardium leviosa”
Fans of the Harry Potter franchise would recognise Emma Watson as a master of levitation spells, and even making a dress float is nothing for Hermoine Granger.
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The 33-year-old actress, along with her brother Alex, is the latest celebrity to launch her own liquor brand, Renais, a "luxury gin made with upcycled grapes." In their promotional shoot announcing the new brand, Watson sported a light-blue flowing dress that appeared to defy gravity, leaving fans in the comments section utterly baffled and confused.
The photo shows the Little Women star’s dress floating at three jagged points along the neckline. Comments on the post ranged from Harry Potter references to unusual fashion trends.
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“The dress said wingardium leviosa”
“Someone make the dress make sense pls”
“This dress is defying physics”
“The dress looks like it’s floating. I’m trying to understand.”
“After reading through comments, I feel less bad about how long I had to stare at her dress to figure out what was happening.”
“This is what happens when you say LeviOsa instead of Leviosa.”
“That dress is the result of when you try to fold a fitted sheet.”
“I’m all for sustainable fashion, but, ma’am, are you wearing an upside down umbrella.”
“Is the dress...also earrings?”
“This dress looks like when the underwire in my bra breaks.”
“We need more pictures to understand the dress, pls.”
One hilarious comment read, “After reading through comments I feel less bad about how long I had to stare at her dress to figure out what was happening.” Us, too!
For anyone curious about copping this dress for themselves, the piece is courtesy of Spanish fashion house LOEWE's Spring/ Summer women’s collection. The fabric is held up by a structured bodice, which creates the floating effect.
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Watson recently discussed the development of Renais in an interview with the Financial Times. Props to the beloved star for turning her clothes into a conversation piece in order to promote the new brand - a genius marketing strategy, if you ask us!