The A-Z of Korean Brand Ambassadors

From K-drama actors to K-pop idols, luxury brands have long acknowledged the popularity of Korean celebrities. From the fashion side of things, we see the congruent and consistent rise in the number of Korean celebrities being tapped on as brand ambassadors—a testament to their influential power and their strong fanbase.

Ahead, we’ve rounded up a comprehensive list of Korean celebrities who are ambassadors of luxury fashion brands, including members of Stray Kids, BLACKPINK, BTS, and actors like Gong Yoo and Song Hye Kyo.

Related article: The A-Z Of Thai Brand Ambassadors

Soobin: Dolce&Gabbana

From now on, the “S” in TXT’s Soobin stands for suave, because he’s officially been appointed as a Dolce&Gabbana brand ambassador! In the announcement visuals, the star looks dapper, dressed in a full look from the brand’s fall/winter 2026 collection. The appointment comes a few months after Soobin made his first public appearance with the brand back in June at the brand’s spring/summer 2027 show.

“I am truly honoured to join the Dolce&Gabbana family as Global Ambassador. The House has a unique ability to celebrate individuality while remaining deeply connected to its heritage and craftsmanship. I am excited to embark on this new journey together and look forward to everything we will create and share in the future,” Soobin shared.

Shin Min A: Clé de Peau Beauté and Omega

Omega recently announced veteran model and actress Shin Min A as its newest Brand Ambassador. In the images accompanying the announcement, she wears a 30mm Aqua Terra wristwatch in 18K yellow gold alloy from the luxury Swiss watchmaker’s Seamaster collection. On her appointment, Min A shares: “One of the first meaningful gifts I bought for myself as an adult was a wristwatch. To me, time represents more than simply the passing of moments. It symbolises responsibility, commitment and the precious experiences we share with the people around us.”

Shin Min A was welcomed by Clé de Peau Beauté as its brand ambassador in 2024. She is mostly known for her role in Hometown Cha-Cha-Cha (2021) and Oh My Venus (2015).

IU: Gucci, Estée Lauder and Jaeger-LeCoultre

Beloved singer and actress Lee Ji Eun, better known as IU, has just been revealed as Jaeger-LeCoultre’s latest global brand ambassador. Eagle-eyed fans had already noticed the singer wearing the Reverso Classic Duetto on her wrist on Yoo In Radio during her promotions with Byeon Woo Seok for Perfect Crown. “What resonates with me most is the idea of building something that lasts, rather than chasing trends,” IU shared on her connection to the Maison.

IU was announced as a Gucci ambassador in 2020, gracing the launch of the brand’s fall/winter 2020 show shortly after her appointment. She also made an appearance at Gucci’s Cruise 2024 show at the historic Gyeongbokgung Palace in Seoul.

In 2024, IU was also announced as Estée Lauder’s newest global brand ambassador.

Jung Kook: Calvin Klein Jeans, Calvin Klein Underwear, Chanel Beauty, Hublot and Graff

There’s no fan base quite as eagle-eyed as the ARMYs! Long before this announcement, fans spotted Jung Kook sporting several rings on both hands, all of which were from Graff and fans have not stopped talking since. Now it'’ official! Our ‘Golden Maknae’ has just been appointed as Graff’s newest brand ambassador.

“I am truly honoured to collaborate as a global ambassador for Graff, a brand that has built so many legends over the years,” said the idol in a statement from the brand. To celebrate the partnership, Jung Kook stars in a new campaign featuring the Laurence Graff Signature collection, lensed by Sølve Sundsbø.

New Year, new ambassadorship—Hublot officially welcomes global pop phenomenon Jung Kook into its prestigious family of ambassadors. For this announcement, the BTS member wore the Big Bang Original Unico timepiece, which is a creative work of art, much like the songs produced by Jung Kook.

“Performing Dreamers at the FIFA World Cup in 2022, with Hublot as Official Timekeeper of the competition, was a moment where time and music felt connected. Now, collaborating with Hublot feels like that moment coming full circle. I’ve always admired the brand’s confidence, its craftsmanship, and its way of creating its own path,” said Jung Kook.

Two icons have collided, namely K-pop icon Jung Kook and Chanel. The star was officially appointed as a global ambassador for Chanel Fragrance and Beauty in December 2025.

“I am truly delighted to join Chanel Fragrances & Beauty as global ambassador. For me, Chanel is a pioneering House that cherishes its timeless heritage while constantly reinventing itself with modernity. As an artiste, I try to stay true to my own style while embracing new challenges, so this partnership with Chanel Fragrance & Beauty is especially meaningful to me,” he shared.

After being a long-term fan of the brand, Jung Kook was announced as the global ambassador for Calvin Klein Jeans and Calvin Klein Underwear in 2023. Making his debut for the brand in a campaign wearing its spring 2023 creations, Jungkook certainly captured the hearts of fans around the world.

HAN: Tod’s

Stray Kids’ rapper and producer HAN has just been announced as Tod’s latest brand ambassador. In the visuals accompanying the announcement, the star looks suave in a grey crewneck sweater, a collared shirt layered underneath, black trousers, a jacket and a pair of brown loafers.

“It is a great honour to join Tod’s as Brand Ambassador. I have long admired the brand’s commitment to Italian craftsmanship, quality, and timeless style. Through our upcoming projects, I look forward to experiencing and sharing the authentic Italian lifestyle and values that Tod’s represents,” HAN said about his appointment.

Byeon Woo Seok: Bvlgari and Prada

Byeon Woo Seok, known for his breakout role in Lovely Runner (2024) and Perfect Crown (2026), has been appointed as Bvlgari’s newest ambassador for its jewellery and watch collections. Modelling the Maison’s B.zero1 Gold & Steel Rings, Yellow Gold Bracelet, and the Octo Finissimo 37mm watch, the actor effortlessly blends his personal magnetism with the brand’s timeless sophistication. 

On 4 November 2024, Prada announced the actor as their brand ambassador. Prior to his appointment, he attended the Prada men’s spring/summer 2025 show in Milan.

Related article: What To Expect From Byeon Woo Seok As Prada’s Newest Brand Ambassador

Lee Chae Min: Piaget

Piaget has officially welcomed Lee Chae Min, star of See You In My 19th Life (2023), as the newest member of its brand family. Decorated in the Maison’s Piaget Polo Signature watch and Possession jewellery Collection, the actor lends a youthful, modern charm to the Swiss brand’s refined elegance.

Jennie: Chanel, Hera, Ray-Ban and Ray-Ban Meta

Iconic eyewear brand Ray-Ban has just appointed none other than K-pop It girl Jennie as the global ambassador for Ray-Ban and Ray-Ban Meta—proving that the music icon is always ahead of the curve when it comes to fashion and even tech!

“Ray-Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that,” says Jennie about her appointment.

Jennie has been a long-time darling of Chanel. She was announced as the brand’s ambassador in 2017 and has since become a regular at their events till today, most recently appearing at Chanel’s spring/summer 2025 show.

In 2019, Jennie was also announced as Hera’s brand ambassador and became the face of its US debut.

SEVENTEEN’s DK, Seungkwan and Dino: Skechers

SEVENTEEN’s DK, Seungkwan and Dino are stepping into 2026 as Skecher’s newest regional brand ambassadors. The trio will be fronting campaigns for the brand’s footwear, lifestyle and performance apparel collections.

Park Bo Gum: Celine, Omega

Park Bo Gum, one of Korea’s most beloved actors, was unveiled as French luxury brand Celine’s global ambassador. The A-list celebrity is mostly recognised for his roles in Reply 1988 and Love in the Moonlight. He is also the first male actor to join Celine’s global ambassador family.

The K-drama dreamboat is also a newly appointed global brand ambassador for Omega. “Experiencing Omega timepieces up close and learning about the brand’s history and craftsmanship left a deep impression on me. It is a great honour to be appointed as an ambassador and to share Omega’s philosophy and values with the world,” he shares.

ENHYPEN: Prada

Ever since their debut in 2020, ENHYPEN has solidified their place in the music scene by consistently topping the charts with their songs and selling millions of albums. Some notable songs include “Fever” and “Bite Me”. Prada ambassadors since 2023, the seven-member ensemble is often spotted in the brand’s outfits at awards shows and concerts, and are regulars at the brand’s shows at Milan Fashion Week.

LE SSERAFIM: Louis Vuitton

In 2023, the five members of LE SSERAFIM were welcomed as House ambassadors of Louis Vuitton. The girl group is known for their hit songs such as “Antifragile” and “Perfect Night”.

TWS: Celine

A day before opening its flagship in the Cheongdam-dong district of Seoul, Celine unveiled the six-member boy group TWS as its newest brand ambassador. The group debuted in 2024 with music labelled as “boyhood pop” and is best known for their song “Plot Twist”.

Stray Kids: Tommy Hilfiger

Bold, experimental styles are nothing new to Stray Kids as they embark on their sixth year as a group since debuting in 2018. Announced as ambassadors of Tommy Hilfiger in September 2023, Stray Kids have rocked campaigns and even the Met Gala in custom looks reflecting their unity.

Bae Doona: Louis Vuitton

Bae Doona and Louis Vuitton’s relationship started all the way back in 2016. Known not only for her acting roles, Bae Doona is also a photographer who has published books based on her landscape shots and self-portraits. With her long list of talents, we can see why Louis Vuitton has chosen her as a muse.

Bang Chan: Fendi

Italian fashion house Fendi welcomed singer-songwriter and Stray Kids leader Bang Chan as its newest brand ambassador in 2025. Christopher Chahn Bahng, more popularly known as Bang Chan, is an exceptionally talented singer, rapper, composer, and leader of the world-famous K-pop boy group Stray Kids. Like his music, his personal style is dynamic, distinctive, fun, and youthful.

The relationship between Fendi and the multihyphenate began in June 2024 with a front-row appearance at the brand’s men’s spring/summer 2025 fashion show in Milan. Since his debut for the house, Bang Chan has been making waves by sporting Fendi ensembles for public appearances, such as the Stray Kids World Tour <dominATE> and music festivals.

“I felt an immediate connection to Fendi with its creative and fun spirit, it is my honor to join the Fendi family in its 100th anniversary year, which makes it even more special,” said Bang Chan about his exciting new appointment with the house.

Cha Eun Woo: Chaumet and Saint Laurent

The actor and singer is the brand ambassador for Chaumet. In their statement, the luxury house stated that his elegance, charm, and versatility embody everything that the brand stands for.

As a Saint Laurent ambassador, Cha Eun Woo also made his appearance at the brand’s spring/summer 2025 show in Paris in a classy, old-Hollywood style oversized double-breasted coat.

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Dahyun: Michael Kors

Twice’s Dahyun, lovingly nicknamed ‘dubu’ (tofu) by her fans, is known for her pure, pristine look and elegant visuals. After she was announced as the brand ambassador for Michael Kors in July 2023, Dahyun made her runway debut at the Michael Kors spring/summer 2025 runway show.

Danielle: Celine and YSL Beauty

Of Australian and Korean heritage, Danielle is one of the most recognisable members of NewJeans with her unique features and bubbly personality. In 2024, she was announced as the global ambassador of Celine.

Danielle was also revealed to be the face of YSL Beauty in 2023.

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Doyoung: Dolce&Gabbana

In May 2023, NCT’s Doyoung was revealed as a brand ambassador for Dolce&Gabbana in Korea and Japan. In September of the same year, the Italian luxury fashion house announced him as its official global ambassador.

Felix: Louis Vuitton

Since his announcement as Louis Vuitton’s ambassador in 2023, Felix has made his mark at the brand’s live events. Felix’s runway debut at the Louis Vuitton Paris Fashion Week show saw the artiste clad in a textured white turtleneck top paired with sleek white and silver pants and furry white gloves.

G-Dragon: Chanel

Coined as the “King of K-pop”, the leader of BIGBANG and solo artist, G-Dragon is known for his impeccable fashion sense. His influence in the music and fashion industry makes him a perfect ambassador for Chanel.

Gianna Jun: Louis Vuitton

Recognised as one of South Korea’s most prominent actresses, Gianna Jun has starred in several acclaimed films and television series, such as My Love from the Star. She was announced as a Louis Vuitton ambassador on 18 October 2024.

Giselle: Loewe

Aespa’s main rapper Giselle was announced as Loewe’s latest brand ambassador in March 2024, and made her debut appearance as the brand’s face at the brand’s fall/winter 2024 show in Paris.

Gong Yoo: Louis Vuitton

Earlier in 2024, the K-drama veteran Gong Yoo made an appearance at the Louis Vuitton men’s spring/summer 2025 show. Shortly after, he was announced as the latest House Ambassador for the brand.

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Haerin: Dior

Dior’s house ambassador Haerin was recently seen sporting jeans from the Dior fall 2024 collection. Her ambassadorship spans over three divisions: jewellery, beauty, and fashion.

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Han So Hee: Boucheron, Omega

Making headlines as the first Korean global ambassador of Boucheron, Han So Hee’s appearances in popular K-dramas like My Name and Nevertheless have captured the hearts of fans and the brand alike.

Earlier in 2022, Han So Hee was also announced as Omega’s global ambassador.

Hongjoong: Balmain

ATEEZ’s leader, Hongjoong, was introduced as a member of the “Balmain Army” in 2023. Interestingly enough, Balmain does not use the term “ambassador”, instead preferring to collectively refer to its muses as “The Balmain Army”.

Hoshi: Diesel

Known for his exceptional dancing and singing skills, Hoshi of SEVENTEEN was unveiled as Diesel’s brand ambassador. He was spotted at the brand’s fall/winter 2024 show in Milan and for its store opening in Shibuya.

Hyein: Louis Vuitton

In 2022, Hyein of NewJeans was revealed to be Louis Vuitton’s newest ambassador. The artiste made an appearance at the Louis Vuitton spring/summer 2025 show, turning heads at Paris Fashion Week.

Hyun Bin: Omega

Hyun Bin starred alongside Son Ye Jin in the drama, Crash Landing on You, where his popularity led to him being selected as Omega’s first Korean global ambassador. In a statement, the CEO of the company asserted that the actor’s display of excellence and attention to detail in his career aligns with Omega’s values.

Hyunjin: Cartier, Versace

Main dancer of Stray Kids Hyunjin made headlines when he was announced as Cartier’s newest global ambassador in 2024, rocking the Maison’s Trinity, Love, and Panthère collections in the official announcement images.

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Hyunjin’s captivating charisma had previously earned him a spot as Versace’s ambassador. His energy and creativity caught the eye of Donatella Versace, who announced him as ambassador shortly before his group’s headlining performance at Lollapalooza in Paris.

I.N: Bottega Veneta

Stray Kidss ‘maknae’ I.N is making waves in the fashion world as a newly appointed brand ambassador for Bottega Veneta. The hit-making 23-year-old K-pop idol made his first appearance with Bottega Veneta at its show back in September 2024 during spring/summer 2025 Milan fashion week.

“As someone who loves fashion and knows the commitment it takes to master a craft, I am excited and inspired by Bottega Veneta’s incredible artisanship and its spirit of self-expression. The opportunity to represent the house and share its vision really means a lot to me.” I.N says about his new ambassadorship.

Jaehyun: Prada

Back in 2022, NCT‘s Jaehyun was chosen as the ambassador for the Italian luxury brand Prada. In the same month of June, he took part in showcasing Prada’s spring/summer 2023 menswear collection in Milan, Italy.

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J-Hope: Louis Vuitton

Following BTS’s dancer and rapper J-Hope’s appearance at the Louis Vuitton fall/winter 2023 menswear show in Paris, speculations of a partnership were confirmed as he was revealed to be the brand’s global ambassador.

Ji Chang Wook: Rado

Through his years of acting in various films and television series such as The K2, Ji Chang Wook has made a name for himself in the entertainment scene. Hence, it came as no surprise when he was appointed as Rado’s brand ambassador.

Jimin: Dior, Tiffany & Co.

The announcement of BTS’ Jimin’s ambassadorship in 2023 sparked an outpouring of support from fans, proving his status as a world-renowned artiste.

In March 2023, Jimin was also announced as a house ambassador of Tiffany & Co., an exciting addition to his career.

Jin: Fred, Gucci

Fondly nicknamed ‘worldwide handsome’, Jin of BTS has captured the hearts of fans since the group’s debut in 2013. In August 2024, he was named ambassador of the French luxury jewellery brand after his discharge from the military.

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Much to the fans’ excitement, Jin was also announced as Gucci’s brand ambassador within the same month.

Jisoo: Dior, Cartier, Tommy Hilfiger

BLACKPINK’s lead vocalist Jisoo was announced to be Dior’s ambassador in March 2021 after a series of collaborations with the brand, befitting of her elegant, poised charm.

A year later, Jisoo was then revealed to be the face of Cartier, cementing her place as a K-pop fashion icon.

The K-pop sensation was appointed a brand ambassador by Tommy Hilfiger in October of 2024 and has since fronted a campaign and even sported a custom Tommy Hilfiger look onstage during her solo tour in Japan.

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Jung Ho Yeon: Louis Vuitton

After receiving positive feedback for starring in the Netflix series, Squid Game, members of the cast received global attention. Among them is model and actress Jung Ho Yeon, who was unveiled as Louis Vuitton’s global ambassador.

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Jungwoo: Tod’s

Italian luxury brand Tod’s revealed its reasons for choosing NCT’s Jungwoo as its brand ambassador, citing that they shared the same passion for timeless style and the contemporary spirit of the brand.

Karina: Prada

Karina’s striking visuals have caught the eyes of her fans and Prada, which announced her as its brand ambassador earlier in August 2024. Her sharp, polished looks continue to shine through the brand’s luxurious pieces, with her recent appearance at the Prada 2025 spring/summer show creating buzz within the K-pop community.

Kim Woo Bin: Jaeger-LeCoultre

After a four-year hiatus, esteemed actor Kim Woo Bin was selected as the global ambassador for Jaeger-LeCoultre in 2021. He is best known for his roles in The Heirs and Uncontrollably Fond. 

Lee Jung Jae: Gucci

Along with Jung Ho Yeon whom he acted with in Squid Game, actor Lee Jung Jae also secured a position as the global ambassador of a luxury brand. He was chosen to represent the Italian luxury house Gucci in 2021.

Lee Know: Gucci

Stray Kids’ main dancer Lee Know is a certified Gucci boy! Prior to his appointment as global brand ambassador, he attended Gucci’s cruise 2025 show last year.

“I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It’s a great honour to be part of Gucci’s visionary journey,” he shared in a statement.

Lee Min Ho: Fendi and Boss

Harper’s BAZAAR Singapore’s April 2024 cover star Lee Min Ho was announced as Fendi’s new brand ambassador in 2022. The actor rose to overnight stardom after starring as the main lead in the South Korean rom-com Boys Over Flowers. Since then, he has become a household name and one of the most well-known actors in the industry.

Lee Min Ho is also the face of Boss’ menswear range.

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Lim Ji Yeon: Loewe

Actress Lim Ji Yeon garnered international acclaim for her role in Netflix’s hit series The Glory. The series won her Best Supporting Actress at Korea’s 59th Baeksang Arts Awards. In time, she was welcomed into the Loewe family, appearing in the brand’s spring/summer 2024 women’s campaign.

Lim Yoon Ah: Valentino

Girls’ Generation member Lim Yoon Ah, more often known by her stage name Yoona, is no stranger to showbiz. Following her widespread success in music and television, she was appointed as a Valentino ambassador in December 2024.

Minji: Chanel

Representing three divisions of the prestigious luxury brand, NewJeans’ Minji was made an ambassador of Chanel’s beauty, fashion, and watches and jewellery pillars in 2023.

Mingyu: Dior

As the member with the most followers on Instagram in SEVENTEEN, it came as no surprise when Mingyu was appointed the ambassador for French luxury fashion house Dior in August of 2024.

Miyeon: Jimmy Choo

As the star of Jimmy Choo’s Summer 2024 campaign, (G)I-DLE‘s main vocalist Miyeon dazzled in pieces from the brand’s Diamond family. Her ambassadorship dates back to 2023, when she made her debut appearance in Jimmy Choo’s fall 2023 campaign.

RM: Bottega Veneta

RM’s front-row seat at the Bottega Veneta fall 2023 show in Milan sparked rumours of a partnership with the brand, which were later confirmed as he was officially appointed as its ambassador the same year.

Rosé: Saint Laurent, Tiffany & Co.

BLACKPINK member Rosé has charmed millions of fans worldwide with her voice, and most recently released her song “APT.” with Bruno Mars. With her incredible popularity, it was no surprise that she became the ambassador of Saint Laurent in 2020.

Just a year later, Rosé was announced as the brand ambassador for Tiffany & Co., much to the delight of her dedicated fans.

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S.COUPS: Boss

Boss’s line of ambassadors just got a whole lot cooler now that the charismatic S.COUPS, SEVENTEEN’s leader, has been announced as a global ambassador in April 2025.

“I’m incredibly honoured to join Boss as a global brand ambassador. To me, Boss represents the ultimate in style, elegance and self-determination. These are values that resonate deeply with me, and help to drive my success in my musical career. I look forward to bringing my energy and love of fashion to this exciting collaboration,” S.Coups said in a statement.

San: Dolce&Gabbana

ATEEZ’s San is now an official Dolce&Gabbana boy! After previously making headlines with his appearances at the Maison’s spring/summer 2025 and fall/winter 2025 shows, he now joins the Italian label’s stellar line-up of brand ambassadors.

“I am proud and excited to embark on this journey with Dolce&Gabbana, and I look forward to creating meaningful moments together,” he shared.

Seungmin: Burberry

Burberry welcomed Stray Kids’ vocalist Seungmin as its newest brand ambassador in June 2025, with the K-pop star making his debut for the House in its Festival campaign.

“It is an honour to join the Burberry family,” said Seungmin of his appointment. “It’s an iconic Britishbrand with a rich heritage, and I love that connection—I’m excited to be part of its future.”

Song Hye Kyo: Fendi

The Glory’s actress Song Hye Kyo has been a household name for decades. Her earlier works include Autumn in My Heart, which brought her to mainstream attention. Given her popularity, it seemed only natural when she was chosen as the ambassador for the Italian fashion house Fendi in 2021.

Song Kang: Loewe

Loewe has officially welcomed K-drama heartthrob Song Kang as their newest global brand ambassador, fresh off his military discharge.

“I have always been drawn to Loewe’s innovative approach to craft and leather. In my work the balance between experimentation and staying true to my artistic roots is just as essential, which makes me genuinely excited to begin this new chapter together,” said the actor in a statement.

Son Heung Min: Burberry and Tumi

South Korean professional football star Son Heung Min has established himself as a prominent figure globally. He was announced as Burberry’s brand ambassador in 2022.

Additionally, Son Heung Min is Tumi’s global ambassador. He recently partnered with the travel and lifestyle brand for its fall 2024 Tegra-Lite and Alpha Bravo campaign.

Suzy: Longines, Celine

Coined as the “Nation’s First Love”, actress and singer Suzy was welcomed by Swiss luxury watchmaker, Longines as its Ambassador of Elegance.

In 2024, Celine appointed her as its newest global ambassador.

Taeyang: Givenchy

In 2023, Givenchy named Taeyang, a member of the K-pop group BIGBANG and solo artist as its brand ambassador. The singer behind “Eye, Nose, Lips” was featured in the brand’s fall/winter 2023 menswear campaign.

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Taeyong: Loewe

Leader of the group, NCT, Taeyong is well-known by fans for his unique personal style and love of fashion. June 2023 saw Taeyong being appointed as LOEWE’s global brand ambassador.

V: Cartier, Celine

Fronting the Maison’s Panthère de Cartier collection, BTS’ V, whose real name is Taehyung, was announced as a Cartier ambassador in 2023.

At the same time, Taehyung was also appointed as an ambassador for Celine.

Vernon: Kenzo

In June 2023, SEVENTEEN’s Vernon made his first official appearance as a Kenzo ambassador during Paris Fashion Week at the Kenzo Women’s and Men’s fashion show.

Wonyoung: Miu Miu

K-pop ‘It Girl’ Wonyoung has long been a fan’s favourite since her debut in entertainment as a member of IZ*ONE, and now, IVE. It came as no surprise that Miu Miu named her its brand ambassador in 2021.

Yeji: Roger Vivier

In February 2025, Roger Vivier announced ITZY’s leader Yeji as their latest ambassador. The official photographs showcased the singer posing alongside a bag and shoes from the French designer brand’s collection.

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Yeonjun: Moncler

Yeonjun, the charismatic rapper of TOMORROW X TOGETHER, was revealed to be the newest brand ambassador of Moncler earlier this year. He recently attended the Moncler City of Genius showcase in Shanghai.