The Latest K-Beauty Skincare Trend Is A One Stick Wonder: KAHI’s Wrinkle Bounce Multi Balm
A do-it-all product that fits compactly into your purse and lifestyle
By Harper's BAZAAR Staff - published
South Korean actress Kim Go Eun and KAHI’s Wrinkle Bounce Multi Balm. (Photo: KAHI)
Glass skin, snail mucin, BB cushions... South Korea is known for kick-starting beauty trends, with the latest K-beauty must-have coming in the form of the multi balm—a nifty little stick that packs a multitude of skincare goodness.
Conveniently packaged in a twist-up tube that makes reapplication a breeze, it lets you indulge in a quick beauty tune-up for times when your busy lifestyle doesn’t allow for a time-intensive 10-step routine. Its streamlined application also means that you’re able to minimise contact with potentially germ-ridden hands—which makes complete sense in these post-pandemic times.
Enter KAHI’s Wrinkle Bounce Multi Balm ($35). Launched in 2020, it was born out of the idea of creating a product that could be used anytime, anywhere, conveniently and effortlessly.
Its high-performance ingredients—salmon complex, collagen and sodium DNA—hydrate, boost skin elasticity, and minimise the appearance of wrinkles and pores, while fermented oils harvested from Jeju help lock in moisture.
Then, there’s the fact that the multi balm, packed with skincare benefits, also doubles as a quick makeup fix. It can be used as a highlighter (just swipe it over cheekbones for a subtle, dewy glow) or dab a small amount on areas where your foundation has creased to smooth and refresh your complexion. It can even be used to control flyaways and manage hair static—making it a hardworking product for busy women.
The KAHI Wrinkle Bounce Multi Balm made several appearances in the Korean drama series The King: Eternal Monarch, where it was used by the female protagonist played by fresh-faced actress Kim Go Eun. It became so popular with Korean netizens, it was touted as the “Kim Go Eun balm”. Eagle-eyed K-drama fans will also have seen the pink tube popping up in many other dramas. Its ubiquity meant that online searches for the Wrinkle Bounce Multi Balm shot up from 100,000 to 12 million in just a year. More than 10 million sticks have been sold as of February 2022, according to the brand’s Marketing Director, Jake Yi.
With its myriad of uses, it’s no wonder this the sleek stick format has scored big with women. In fact, we wouldn’t be surprised if you find yourself wanting more than one for your vanity and purse.
Other KAHI’s star offerings that make convoluted skincare routines a thing of the past
If dry skin is your main concern, this hydrating mist ampoule will help restore your skin’s moisture level. It contains the same core ingredients as the Wrinkle Bounce Multi Balm (salmon collagen, salmon sodium DNA, salmon proteoglycan and fermented oils), as well as nine types of hyaluronic acids that deeply hydrate.
Containing a high concentration of salmon collagen extract, this cream helps to replenish mature skin’s collagen stores. Fish collagen is biocompatible with collagen that’s naturally produced by our bodies, making it an ideal candidate for restoring skin elasticity and reducing the appearance of wrinkles. Nine types of hyaluronic acid penetrate the skin at different levels. The result is bouncy, hydrated skin that feels smooth to the touch.
Made with a high concentration of vitamin C, this potent multi balm helps to minimise the appearance of pigmentation, brighten skin and improve overall skin glow. Niacinamide, glycyrrhiza extract and resveratrol reduce redness, strengthen skin, break down melanin and improve skin elasticity.
An easy way to touch up sun protection, KAHI’s Aqua Balm offers SPF 50 PA++++ in a convenient stick format. Its gentle and hydrating formula means you can even use it around the eye area. The Aqua Balm contains the same fermented oils and salmon extracts that strengthen the skin barrier and boost elasticity.
Receive a FREE skincare set* from KAHI (worth $232) when you subscribe to 12 issues of Harper’s BAZAAR Singapore. While stocks last.
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