All The Must-Know Celebrity Campaigns Of 2026
These A-listers are shaping trends, one campaign at a time.
By Jolin Lam and Brandon Chia and Larissa Wong - published
Magic is made when the world’s biggest stars align with the most prominent and coveted brands. Their influence is undeniable, from the world of luxury fashion to creative collaborations and viral beauty launches. Whether it’s a brand ambassador modelling a new collection, a pop princess celebrating a new beauty launch or an actress adorned with the finest jewels, these celebrity partnerships are setting the tone for what’s next, and we’re eager to follow.
In this round-up, we will be gathering the latest and hottest in fashion, beauty, and jewellery celebrity campaigns. Discover who’s fronting what, what’s on-trend, and the captivating visuals that accompany these trends with our round-up of the celebrity campaigns to know.
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MINGYU for Calvin Klein
Paging all Carats, Cubics and Gyuldaengies: MINGYU is back in his Calvins. Lensed by Park Bae, Calvin Klein’s new fall 2026 Outerwear campaign showcases the idol’s effortless confidence and ability to pull off anything.
Set in the recording studio, the photos and film see him sporting a series of new, minimal outerwear—hoodies, puffers and sweaters—paired with relaxed denim. A faux leather puffer jacket lends a rocker edge to ’90s-inspired straight leg jeans, and a boxy crewneck, sheer puffer jacket and baggy high-rise Tidal jeans make for perfect unisex wardrobe staples.
Jennifer Lawrence, Greta Lee and Taylor Russell for Dior
Dior darlings Jennifer Lawrence, Greta Lee and Taylor Russell were serving works of art among works of art at the Los Angeles County Museum of Art, where the Dior cruise 2027 show took place.
The stars, who are all avid art lovers, played themselves as they toted around the House’s new bags. Lee was lensed with the Dior Double, Russell with the Dior Initials Hob and Lawrence the Cigale bag in pastel hues.
Xiao Zhan for Tod’s
You can’t go wrong with well-made staples and Xiao Zhan is proof of that. For Tod’s fall/winter 2026 campaign, the actor and global ambassador of the brand sported outfits that were equal parts elegant and contemporary—tonal pieces that pair effortlessly with one another, a tailored jacket paired with sleek yet functional accessories for a dressed-up look, among others.
Lingling Kwong for Calvin Klein
Thai screen queen Lingling Sirilak Kwong has never not served, and her latest campaign with Calvin Klein definitely does not disappoint. In the brand’s “Feel The Fit” denim campaign, first launched with BTS's Jung Kook, Lingling feels the rhythm and lets loose in the studio and locker room, dressed in pieces from Calvin Klein’s fall 2026 collection.
This comes after Lingling made headlines with her first New York fashion week appearance at Calvin Klein’s spring 2027 show. It’s safe to say that she’s totally on a roll!
Jung Kook for Calvin Klein
Calvin Klein’s “Feel The Fit” campaign just dropped, with Jung Kook as their dreamy campaign star—and it’s got us feeling some type of way! In the visuals, Jung Kook poses in pieces from the brand’s fall 2026 collection and is serving at every angle, of course! In the campaign video, the star turns up the tempo by slipping into his jeans and grooving to Bobby Brown’s late ’80s hit “My Prerogative”.
“There’s something about the fit and attitude that really resonates with me. Bringing that feeling to life through music and movement made this campaign especially fun,” Jung Kook shared.
Sea Tawinan Anukoolprasert for Calvin Klein
Is it getting hot in here or is it just us? Thai actor Sea Tawinan Anukoolprasert has made a big first impression with his debut Calvin Klein Underwear campaign. In the steamy visuals, the star poses in the brand’s signature waistband boxers as well as some off-duty denim fits.
Jung Kook for Chanel Beauty
Chanel Beauty has just launched the latest 1957 fragrance campaign, starring none other than its superstar ambassador and BTS sensation, Jung Kook. In the video accompanying the campaign, the singer chats with Chanel’s own scent wizard, Olivier Polge, swapping stories about the 1957 fragrance notes, memories, and the feelings that linger long after the last spritz.
Hailey Bieber and Xiao Wen Ju for Miu Miu
Starring Hailey Bieber and Xiao Wen Ju, Miu Miu’s fall/winter 2026 collection is here to prove that delicate pieces can give you the right amount of quiet confidence you need to take on the world—just as much as edgy, extravagant ones.
Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer and Troye Sivan for Prada
Prada’s fall/winter 2026 “Simple Stories” campaign is all about bringing it back to basics. Dressed in the brand’s latest collection, actors Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer and Troye Sivan are lensed by director Barry Jenkins.
Yuna for Fendi
ITZY’s Yuna is giving girl boss in her latest appearance for Fendi’s fall/winter 2026-27 collection. The K-pop star is styled in a crisp button down and noir midi skirt, underneath a fitted blazer. Her look is tied together with a pair of Fendi Illusion stilettos and a cleverly layered baguette over the Fendi Magic Lar Ricamo FF tote.
Hwasa and Narin for Burberry
It’s a Burberry summer. The English brand presents its refreshed House Check bag collection, fronted by South Korean artists Hwasa and Narin. From dainty vanity purses to a mini flap backpack, Burberry’s campaign serves as a chic reminder that wherever your day takes you, the House’s timeless checks will be right there with you.
Apo Nattawin for Piaget
Global ambassador for Swiss luxury watchmaker Piaget Apo Nattawin fronts the Maison’s latest campaign, looking as dashing as ever. The Thai actor sports the Possession jewellery collection, alongside a range of statement timepieces, like the Polo 79 and his beloved Andy Warhol.
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Yeji for Roger Vivier
Global Brand Ambassador of Roger Vivier, ITZY’s Yeji, absolutely stuns in her latest campaign for the House’s Pre-Fall 2026 collection. Clad in a pair of Vivi’ in the City pump and carrying a Belle Vivier clutch, we are loving the vibrance and whimsicality of the campaign—it’s giving ’90s summer in the best way possible.
Jin for Fred
Jin of BTS is serving Mr Worldwide Handsome energy in Fred’s newest Force 10 fine jewellery collection campaign, with nods to the band’s current ‘Arirang’ world tour through musical props. The global brand ambassador rocks a dapper black suit with a white gold and diamond Force 10 ring, bracelet and necklace set.
Tian Xiwei for Gucci
Gucci welcomes Pursuit of Jade (2026) actress Tian Xiwei to its Gucci Monte Carlo lineup. The star sports an effortlessly laid-back aesthetic, pairing a denim jacket, dark tank and leggings with a striking burst of colour from the elegant Gucci Flora bag.
JOSHUA for Jaeger-LeCoultre
After a visit to Watches and Wonders 2026 with Jaeger-LeCoultre and a trip to the manufacture, JOSHUA of SEVENTEEN has officially been announced as a friend of the brand. Marking his debut is his very own “The Hour Before” campaign, a series that includes an interview on his career and journey so far, while decked out in neutrals and a range of watches from the Maison, including the Reverso and the new Master Control Chronometre, unveiled in Geneva in April.
“We are delighted to welcome JOSHUA to the Jaeger-LeCoultre family,” says Jérôme Lambert, CEO of Jaeger-LeCoultre. “His sincerity, his discipline and his commitment to his craft resonate with the values of our Maison. Through The Hour Before, we are pleased to highlight the quiet dedication that connects his artistic journey with our own approach to watchmaking.”
NINGNING for Gucci
Global brand ambassador of Gucci, NINGNING from aespa, is the star of the new “Beauty And The Bag” campaign. Lensed by Mert and Marcus, the singer poses alongside the House’s latest object of desire, the Gucci Paparazzo.
Sarah Pidgeon for Balenciaga
Directed by Oscar-nominee Celine Song (Past Lives, Materialists), Balenciaga’s fall 2026 campaign, A New York Minute, stars actress and brand ambassador Sarah Pidgeon (Love Story). Spanning across three 60-seconds films, the campaign highlights the everyday, effortless versatility of the House’s Le City, Le 7 Bowling and Rodeo bags.
j-hope for Louis Vuitton
Global Sunshine, j-hope of BTS, is the face of Louis Vuitton’s LV BUTTERSOFT Sneaker 2026 campaign. Originally designed to accompany him during his world tours, the vibrant rose-hue is a perfect fit for the dancer’s fresh, playful energy.
Bang Chan and Huh Yun-jin for Fendi
K-pop stars Bang Chan of Stray Kids and Huh Yunjin of LE SSERAFIM are the latest campaign stars for Fendi. The singers are seen relaxing in the brand’s Pre-Collection fall/winter 2026, with Bang Chan in a pair of dark denim jeans and a striped shirt, and Yun-jin in a butter yellow cardigan and blue shorts.
Simone Ashley and Tom Blythe for Burberry
Burberry has switched out trench coats for some swimwear in its latest high summer 2026 campaign. British actors Simone Ashley and Tom Blyth sizzle in beach essentials, complete with the iconic Burberry check.
Margot Robbie for Chanel
Celebrating the release of the Chanel 25 in an all-new mini size, the campaign is fronted by screen queen and house ambassador Margot Robbie. The actress playfully poses in understated outfits, letting the 2026 it bag to take centre stage.
Phuwin Tangsakyuen for Franck Muller
Phuwin Tangsakyuen is no stranger to serving face and he’s doing that and more in Franck Muller’s latest Vanguard Sport Asia Pacific Exclusive campaign. The suave Thai star wears several variations of the new creations in blue, green and brown colourways, showcasing how they can be styled casually with a simple white shirt and jeans, and elevated with a suit.
Lingling Kwong for Calvin Klein
Lingling Kwong is back in her Calvins, this time repping the brand’s new 37.5 Technology denim styles. Lensed by photographer Ren Haihua, the Thai actress radiates confidence in a mix of baby tees, low-rise baggy jeans and bralettes, perfectly capturing Calvin Klein’s signature ’90s minimalist aesthetic.
Rosé for Levi’s
Our “number one girl” Rosé has landed a multi-year partnership with denim brand Levi’s. The partnership and “Behind Every Original” campaign was first shown at the 2026 Super Bowl—so you know it’s a big deal. The campaign features the global superstar in her natural habitat: in the studio and dressed in the brand’s signature denim pieces.
Bright Vachirawit Chivaaree, Kate Moss, Kendall Jenner, Jonathan Bailey, Teyana Taylor and more for Burberry
Icons from all over the world and different industries have come together to celebrate Burberry’s celebrated trench coat. In honour of Burberry’s 170th anniversary, the brand has united prominent figures from film, sport, fashion and music, all dressed in the beloved signature style for its “The Trench, Portraits of an Icon” campaign. In addition to Bright Vachirawit Chivaaree, Kate Moss, Kendall Jenner and Teyana Taylor pictured above, the campaign also features Jonathan Bailey, Daisy Edgar-Jones, J.Y. Park, Rosie Huntington-Whiteley, Sora Choi, Wu Lei, Agyness Deyn, Alva Claire, Eberechi Eze, Erin O’Connor, Hikaru Utada, Iris Lasnet, Jack Draper, Karen Elson, Kid Cudi, Kristin Scott Thomas, Little Simz, Matthew Macfadyen and Reece Clarke.
Jung Kook for Calvin Klein spring 2026
Jung Kook doesn’t need much to make headlines, just a good ol’ pair of jeans, a white tank top and a bomber jacket... all Calvin Klein, of course! ARMYs, we are so back, are so is our favourite ‘Golden Maknae’. In Calvin Klein’s latest spring 2026 campaign lensed by Mert Alas, the K-pop icon is seen in various locations, including a record store—reminiscent of BTS’ “Dynamite” music video— just having a ball of a time, dancing and jamming out, in his Calvins.
Winona Ryder, Roh Yoonseo, Harris Dickinson, Hudson Williams and more for Balenciaga
Balenciaga’s Heart and Body campaign, photographed by David Sims, marks the first look at the brand ambassadors and friends of the House appointed under Pierpaolo Piccioli’s creative direction. The star-studded line-up of campaign faces include brand ambassadors Winona Ryder, Harris Dickinson and Roh Yoonseo, as well as friends of the house, Hudson Williams, Labrinth, Mona Tougaard, Danielle Deadwyler, Havana Rose Liu, Loli Bahia, Ned Sims and Sen Samysheva.
Xiao Zhan for Tod’s
Chinese actor and Tod’s brand ambassador Xiao Zhan looks dapper in the brand’s spring/summer 2026 campaign. Dressed in a collared button-up, light jacket and white trousers, the star perfectly embodies the brand’s timelessness and charm.
Momo for Onitsuka Tiger
Trust Onitsuka Tiger to weave fashion, sports and pop culture into one campaign starring Momo. Known for her dance skills and stage presence, the TWICE member captures the essence of the brand’s Denivita collection, a line of denim pieces and track suits in lively hues designed for individuals who live out loud, and stylishly so.
Lingling Kwong for Calvin Klein
Lingling has her Calvins on, and we’re living for it. The Thai actress (and our November 2025 cover girl) fronts Calvin Klein’s spring 2026 Underwear campaign and owned the shoot in the label’s Cherry Blossom Triangle Bralette and Low Rise Baggy jeans, looking every bit the cool city girl she is.
Cha Eun Woo For Chaumet
Are you feeling the love because that’s exactly what Chaumet’s global brand ambassador Cha Eun Woo is serving for the Maison’s Valentine’s Day campaign. The Korean idol wears the brands iconic Bee de Chaumet pieces in white gold and diamonds, and he’s never looked more suave.
Olivia Rodrigo, Li Gengxi, Suzanne Lindon And Sateen Besson For Miu Miu
Miu Miu’s spring/summer 2026 campaign is a lesson in light and contrasts. With the sky as their backdrop, Olivia Rodrigo, Li Gengxi, Suzanne Lindon and Sateen Besson don pieces that are equal parts utilitarian and feminine, speaking of both romance and rebellion.
Related article: The Best Bags To Buy From Spring/Summer 2026, According To A BAZAAR Editor
Jennie, Gracie Abrams, Mona Tougaard, Lulu Tenney, Mathilda Gvarliani, Akon Changkou, And Qun Ye For Chanel Coco Crush
Muses Jennie and Gracie Abrams play a game of hide and seek in the rooms and corridors of the iconic Chateau Marmont for Chanel’s latest Coco Crush campaign—all while decked out in rings, bracelets, earrings, and necklaces sporting the signature quilted motif, of course.
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Jennifer Connelly For Louis Vuitton
Nicolas Ghesquière’s spring/summer 2026 collection for Louis Vuitton was a celebration of the art of living and an ode to intimacy, showcased through clothes that subvert the idea of what should be worn indoors versus outdoors. Lensed by Cass Bird, Jennifer Connelly lounges around indoors in lingerie-inspired silhouettes and clothes that call to mind the softness and ease of bed linen and draped curtains.