Unraveling The Mystery Behind Blake Lively Deleting All Her Instagram Photos
She unfollowed Ryan Reynolds and is only following people named Emily Nelson
By Harper’s Bazaar Singapore Team - published
Photo: Getty
Try not to fly into an utter panic, but something very weird is going on with Blake Lively's Instagram. By which we mean, it currently looks like this:
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Photo: Instagram
Not only that, but the actress no longer follows her husband Ryan Reynolds and is only following 27 random people named Emily Nelson.
Photo: Instagram
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Like...whattup with that?
Just some casual viral marketing, that's what! From what we can tell, Blake is just extremely invested in her new movie A Simple Favor's marketing campaign—to the point where she was willing to delete her entire Instagram account in the name of buzz.
The film co-stars Anna Kendrick and is about a woman named Emily Nelson who mysteriously vanishes. Guess Blake is pulling a Jared Leto and going meta!
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This article originally appeared on Harper's BAZAAR US.