It’s that time of the year again, where we mentor 12 aspiring fashion designers as part of our BAZAAR NewGen Fashion Award.
Last week, we held a one-day workshop where our finalists had the privilege of getting insights on the industry from Debra Langley (venture partner with Start Today Ventures), Marco Ferrari (Zalora’s category manger), Stefanie Block (Zalora’s director of buying), Phuay Li Ying (Ying The Label), Windy Aulia (Harper’s Bazaar Singapore’s creative director), Yoyo Cao (Fashion entrepreneur and social media mogul) and India Plumbly (head of atelier) and Ng Yu Ting (senior fashion executive) from Swarovski, our valued longterm NewGen partners. Click through the gallery to see all the exclusive behind-the-scenes photos:
Debra Langley is a venture partner with Start Today Ventures, specialised fund focused on companies that are reinventing the business of fashion. She impressed upon our finalists the importance of building a fashion brand and how to do so successfully.
Marco Ferrari is a the category manager (private label) for Zalora. He’s been in the fashion industry for almost 11 years and used his experience to impart some very valuable information on the business of fashion to our finalists.
India Plumbly is the head of atelier Swarovski marketing, fashion, social and digital. She introduced Swarovski to the our finalist via contemporary lenses. She gave an eye-opening presentation on just how integral Swarovski is to the fashion system.
Here, Swarovski’s senior fashion executive Ng Yu Ting is showing our finalists all the different types of crystals and its applications.
Li Ying, from Ying The Lablel, gave our finalists a thorough insight on what it’s like to set up a fashion label in Singapore, based on her personal experiences.
Windy Aulia has been with Harper’s Bazaar Singapore for almost two decades and is the current creative director. Needless to say, it was a rare but truly valuable opportunity to have him discuss everything media communication.
Our creative director Windy Aulia sat down with multi-hyphenate Yoyo Cao and discussed her foray into the world of fashion via social media, how she built it to what it is today and how she translated that into a fashion label.
Here, Windy Aulia is debriefing our top 6 finalists.