When liked-minded friends share a common passion for fashion, it is no surprise that they will find a way to pass it on. Understanding the value of versatile luxury pieces that are worth keeping, childhood friends Sabrina Joseph-Tan and Janice Winata decided to spread the love by creating HuntStreet, which has turned into one of Indonesia’s largest luxury resale marketplaces since its inception six years ago.
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Having recently expanded to Singapore as well—with the addition of their Singaporean partner Tresor Anne Tan on board—HuntStreet offers both brand-new and pre-owned luxury fashion through its one-stop shop. From bags and accessories to womenswear, menswear and kidswear, fashion aficionados will be delighted at the plethora of carefully curated merchandise that is available. These include sought-after labels by fashion powerhouses such as Chanel, Hermès, Louis Vuitton and Gucci, just to name a few.
HuntStreet Singapore’s marketplace includes both an online platform and offline retail space (by appointment only), where you can browse or try on items in person before committing to a purchase.
“We want our clients to enjoy the thrill of hunting for pieces, and to have the opportunity where possible to see and touch each piece before purchasing it,” explains co-founder Sabrina.
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The art of decluttering
HuntStreet’s buy-and-sell platform for luxury goods is not merely a haven for savvy shoppers who appreciate fine fashion, but it is also a great avenue for those who want to declutter and find new homes for their pre-owned items.
“We source pieces from fashionistas, collectors and fashion lovers who, more often than not, have made impulse purchases,” says Sabrina. “With people working from home this past year, many have wanted to declutter to make their spaces more comfortable. As a result, clients have contacted us to rehome their neglected or underutilised items—many of which still have their price tags on!”
The HuntStreet founders themselves know a thing or two about the need for decluttering, which was what germinated the seed for the business idea in the first place.
“Prior to launching HuntStreet, I did not know where to put the luxury items that I no longer wore or wanted. It did not seem right to throw them away and it felt like a waste of money if I did not find a new home for them,” reveals Sabrina. “That was when I thought of creating a platform to sell second-hand and pre-owned luxury goods. I shared the idea with Janice, who got on board right away.”
Spreading the love for quality fashion
During their years living abroad, both Sabrina and Janice both saw firsthand the potential and growth of the resale market. Having loved fashion since they were kids, it was no surprise that by their mid-20s, they had become collectors of fine luxury pieces.
Although the two friends pursued their tertiary education in different countries (Sabrina was in Switzerland while Janice was in Los Angeles), their love for fashion continued to flourish. When they reconnected after graduation, Sabrina pitched the idea of HuntStreet to Janice.
Together, they envisioned a space where shoppers could enjoy shopping for stylish luxury clothing and accessories at bargain prices. After all, who does not enjoy finding quality products at great prices?
“Buying pre-owned allows you to experience the thrill of owning something beautiful at a more pocket-friendly price,” says Sabrina. “It is about being mindful of where and how we spend our money, especially on luxury or investment purchases. At the same time, selling the items you do not use anymore not only helps you to declutter, but also not squander your investment.”
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Breaking through barriers and mindsets
When HuntStreet was first launched in Indonesia in 2015, the resale landscape was a very different place from what it is today. Previously, someone who resold luxury pieces was perceived to be having financial difficulties. Thankfully, that mindset has changed as heightened awareness has led to increased willingness to buy pre-owned. Consumers are now more conscious and mindful about the way they consume fashion and luxury.
“Back then, buying pre-owned was almost considered taboo and there was a fair amount of distrust about buying second-hand items, let alone pre-owned luxury,” says Sabrina. “We wanted to change that.”
Adds co-founder Janice: “We also wanted to move away from a traditional brick-and-mortar retail shop model, and build a seamless online platform where people feel safe and assured about buying and selling their luxury fashion items.”
Taking pride in timeless classics
With growing global interest in vintage fashion, it is no surprise that there is also increasing interest in archival pieces that encapsulate a piece of fashion history. HuntStreet takes pride in its impressive collection of rare vintage and cult finds. A piece is considered vintage if it is at least 15 to 20 years old.
In fact, the name “HuntStreet” was inspired by the idea of hunting for undiscovered treasures. HuntStreet is especially proud of their vintage archive, with luxury handbags dating back to the 1970s.
A few highlights from their current vintage collection include an extremely rare Hermès Constance bag made in whale skin in white with gold hardware from the 1970s as well as a mini backpack and a lambskin flap bag from Chanel, both with plated 24K gold hardware.
HuntStreet’s collections also include in-demand runway pieces and pieces from cult designers such as old Céline (circa Phoebe Philo, 2008 to 2018) ready-to-wear which always sells out quickly as well as Chanel jackets (many of which are vintage pieces), collectible minaudieres and “handbag” pendant necklace (from the current Spring/Summer 2021 runway).
Signature ready-to-wear and runway styles from iconic designers who have passed away—such as Oscar de la Renta and Azzedine Alaia—are also part of their prized curations, not to mention runway couture pieces from Ralph & Russo’s Fall 2019 collection. One of them is a metallic fringe dress—the same style that Angelina Jolie wore at the Tokyo premiere of Maleficent: Mistress of Evil in 2019.
Special or one-off limited collaborations—such as those between high fashion brands like Balmain and Giambattista Valli with H&M—are also in demand due to their rarity.
Mindful and purposeful shopping
“Our collection is localised to the taste and needs of the markets that we are in. We have noticed subtle differences between our users in Singapore and Indonesia. For example, there is a higher appreciation of—and demand for—vintage pieces in Singapore. In Indonesia, our clients gravitate towards standout signature items from the luxury brands,” observes Sabrina.
At HuntStreet’s sprawling 2,500 sq ft showroom in Singapore, shoppers can come and browse through racks of stylish clothing and high-end goods in a welcoming space featuring industrial-meets-modern décor. A real-life extension of their online offerings, Janice points out it is an added assurance to both buyers and sellers—something a pure online marketplace lacks. Currently, visits to the showroom are by appointment only.
“Ultimately, we want HuntStreet to be more than just a marketplace,” says Sabrina. “From the first step of decluttering to the last step of giving a luxury piece a new home, we want to help our clients practise a more mindful approach when shopping. Our goal is to prolong the life span of the luxury items that they have invested in.”
Tips on how to start decluttering
Before you start, you need to get into the right frame of mind. You must be ready to make decisions to let things go, especially items that have not been used for years. The process may be daunting and exhausting, but it is worth the effort to make space for what truly matters, says Sabrina Joseph-Tan, co-founder of HuntStreet.
Here are a few questions to ask yourself when decluttering:
● When was the last time I wore it?
● Do I feel good when I wear it?
● Do I feel happy and confident when wearing that piece of clothing?
● Is it comfortable?
● Does it still fit my style?
Start with easier items first. If it has sentimental value, consider gifting it to a loved one.
To inspire you on your decluttering journey, HuntStreet is launching a decluttering campaign in the coming weeks, which includes creating a decluttering kit as well as sharing tips and tricks on how to decide which pieces to keep or let go. Follow their Instagram (@huntstreet.sg) for updates.
HuntStreet’s showroom (by appointment only) is located at:
#04-10 Apex@Henderson, 201 Henderson Road, Singapore 159545
To make an appointment, call/WhatsApp:+65 9299 8806.
Mondays to Fridays: 11am to 6pm
Saturdays: 11am to 1.30pm
Closed on Sundays and public holidays
Visit their website at www.huntstreet.sg or email email@example.com.