I had an epiphany the other day when flying back from Kuala Lumpur. The Malaysian Airlines flight I was on was about to touch down in Singapore when the pilot abruptly decided to turn it around to Senai Airport in Johor Bahru due to strong incoming winds and heavy rains. The first thing I did when we landed safely in Senai Airport was to reach for my mobile Wi-Fi device and start Whatsapping the world.
This incident made me realise just how important digital interaction is in times of crisis. I could have logged on to Twitter, Facebook or Snapchat, but it was one-to-one interaction I sought. Don’t get me wrong, I do like Snapchat—for entertainment. I love how this social platform allows me to see into other people’s lives, their loves, their work and their (literal) point of view.
That said, I will not snap myself in my private realm; it’s too invasive. Already, as it stands, I spend way too much time on my iPhone. However, Instagram is one social platform I embrace wholeheartedly. I can curate what I post—it could be shoes (it’s a deathly addiction) or some holiday snaps. I love breaking news about fashion and doing silly gifs on Boomerang. It’s been such a learning curve, understanding what social media is all about. The language, the hash tags, the abbreviations… Perhaps the most powerful thing about social media is that you are your own editor—your best friend, and your worst enemy.
This month, we have social media star, Nicole Warne, on our cover. This wholesome girl-next-door talks about her rise to global prominence and how authenticity is her key to success. We also profile 10 (baby included) Key Opinion Leaders in Singapore—from a rising fitness guru to a fabulous socialite who loves Hermès. Personally, I want my social media feed to be positive and, really, what I do in my day job as an editor streams into my personal life—both facets are a celebration of loving what fashion and BAZAAR allow me.
It’s a privilege that I am honoured to uphold; and with it, comes the responsibility to communicate to a very active audience who might love, hate or be indifferent to me. And that’s fine. But whatever I do, whatever I say, I always try to do it with a smile. And for that I need a great dentist, which I have—but that’s another story altogether.
—Kenneth Goh, Editor-in-Chief
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