The Power List 2018: Tay Liam Sze

The PR guru talks changing perceptions from within

Tay Liam Sze
Managing Partner of Directions Group Inc

“Power is neither good nor bad. It’s very much dependent on the person who is using it,” observes Tay. For her, the act of making a difference begins like a seed taking root—nothing is too insignificant; and it’s a humbling moment that blossoms beautifully from the inside out. “You learn to remove the ‘I’ in every equation,” she adds. A familiar face within Singapore’s fashion circle, Tay has grown the number of brands her company represents from an initial “three to five, to a current stable of about 20 today.” Besides multiplying the industry’s level of professionalism, Tay also operates with the conviction that every interaction should be a meaningful, enriching and empowering experience. “For every person who has come into my life or walks through my door, I want them to leave becoming a better version of themselves,” she says.

Tay Liam Sze

Tay wears top from Loewe and silver cuff from Elsa Peretti for Tiffany & Co.

Photographer: Wee Khim; Stylist: Sharon Tulasidas; Makeup and hair: Toni Tan using M.A.C; Sean Ang/FAC3Inc using Kevin Murphy

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