Fact: Scandinavian women know how to dress. Known for their pared back aesthetic and effortless cool, it comes as no surprise that their go-to labels are just as lust-worthy. From feminine floral print dresses to urban streetwear, get to know and shop these lesser-known Scandi brands serving up an eclectic mix of contemporary styles.
1. Stine Goya
Launched in 2006, Copenhagen-based label Stine Goya has maintained an unassuming presence in the fashion scene. Known for its arty prints, bold colours and feminine silhouettes, the brand evokes a laid-back cool and girlish fun.
Stand was originally created to fill a gap in the market for high-fashioned leather pieces at accessible price points. The brand has since expanded to include leather, suede, wool and faux fur offerings with an iconic Scandinavian sensibility and simplicity.
3. Wood Wood
Wood Wood melds high fashion, sports and streetwear with youth culture, art and music to create contemporary pieces with an urban take. Style and function are at the core of the Copenhagen-based brand.
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The eponymous label of 25-year-old Royal Danish Academy of Fine Arts student Emilie Helmstedt offers pajama-esque pieces in pastel shades and whimsical prints. Helmstedt is your ultimate holiday/ staycation/ lounge party wardrobe.
Founded in 2014 by Iranian-born designer Reza Etamadi and based in Copenhagen, MUF10 is one of the new contemporary streetwear labels to watch. Rooted in youth culture, the brand offers statement-making hoodies, tracksuits, bomber jackets and coats in striking graphics.
6. Rotate Birger Christensen
ROTATE grew out of a collaboration between Copenhagen department store Birger Christensen and Danish stylists and influencers, Jeanette Madsen and Thora Valdimars. The brand features charming dresses in fun silhouettes and prints, pieces that they feel are missing from their wardrobes.
7. Edda Gimnes
Norwegian designer Edda Gimnes set up her namesake label upon graduating from the London College of Fashion. The designer has won numerous awards, including the Designer for Tomorrow Award, for which she received mentoring by patron and former Lanvin creative director, Alber Elbaz. She combines art and fashion with a fresh, new take, translating her ideas into interesting cuts and hand-drawn illustrations.
8. Little Liffner
Little Liffner is an accessories brand known for their clean-cut handbags made from luxurious fabrics and colours. Creative director Paulina Liffner Von Sydow designs bags that “allow the wearer to project her own style”, and are modern, minimal and timeless.
Created by Tine Mollatt, byTimo focuses on tailoring techniques and offers unique printed dresses made in-house. What’s more, the brand is committed to social entrepreneurship, employing women from the local community with help from the City Mission in Oslo. Truthfulness, consciousness and quality rule.
Related article: The Scandinavian Fashion Brands To Have On Your Radar
10. Joos Tricot
Writer and stylist Natalie Joos created Joos Tricot out of a personal need for slim-fitting sweaters in different colourways and patterns. The vintage-inspired, super soft knitwear pieces come in matching separates, dresses, tops and jumpers, and are suitable for wear throughout the year.